Leave a comment
Get the GH Bookmarklet

Ask GH

I've been working on a website and just recently launched it (www.weloveglasses.com), any suggestions on the best way to monetize it?

I've created packages for brands to subscribe to with content creation and placements, but I do not have much traffic for now so it is slightly harder to convince them.

  • VS

    Vivek Shenoy

    almost 4 years ago #

    Traffic aside, a good way to monetize is to do affiliate marketing. A lot of people viewing the site might be interested in knowing more about the glasses. Referrals leading to sale, could be a strong revenue source.

  • MN

    Mike Nicholls

    almost 4 years ago #

    Focus on the user and more traffic, if you can get users engaged and growing you can monetise.

    Its highly likely you will earn anything if you cannot get users engaged.

    So you can spend all the time you like on monetising but unless there is an audience (or you can convince someone there will be) it will come to nothing.

    Inventory is virtually unlimited, attention is highly limited and advertisers pay for attention

  • AA

    Anuj Adhiya

    almost 4 years ago #

    You've already identified your primary challenge - you need to increase traffic before brands will come on board and/or enough people buy for this to become a viable business.

    Worth reading https://growthhackers.com/articles/how-to-become-a-customer-acquisition-expert-2/ by @bbalfour to help get started there.

    Also check out the Traction book by @yegg & @justinmares to help figure out the right strategy

  • DL

    Donte Ledbetter

    almost 4 years ago #

    You have to have an audience before you can monetize with ads. What you can do now is create a piece of content that you sell for between $1 - $15. It can be an ebook or something super valuable. That way, you can possibly earn money and build an audience at the same time.

  • SI

    Sarosha Imtiaz

    almost 4 years ago #

    While driving more traffic to your website, converting them is very important! Understand your users by identifying their interests and pain points. Create personalized call to actions (CTA) to encourage email sign ups or a sale by offering discounts or new arrivals. Remember to A/B test design elements within your CTA such as colors, fonts, style of button and templates to see what resonates well with your audience.

  • ED

    Evan DiLeo

    almost 4 years ago #

    Great site! Here are a few tactics / free tools that I've found a lot of success with:

    For Traffic:
    1) Begin following Social Media Accounts that are in your general space (buyers, sellers, thought leaders, etc.). Depending on the industry, you can get a decent following relatively quickly -- and a solid amount of eyes on any future blog posts.
    2) 10-4-1 Rule. https://www.b2binboundmarketer.com/inbound-marketing-blog/bid/137118/How-to-Optimize-Your-Small-Business-Social-Media-Marketing-Process-With-The-10-4-1-Rule
    3) Try out a few Social Media free tools, and pick one that vibes with you (Buffer, HootSuite, etc.)

    For Converting that Traffic:
    [Biased Suggestion]: My favorite combination of freebies are HubSpot Sales CRM + Sales Free (formerly Sidekick) + Leadin. This article provides a solid overview: http://pepperlandmarketing.com/blog/how-to-increase-subscribers-with-leadin-and-the-hubspot-crm/

    If you have any questions or want a second set of eyes on anything, definitely feel free to get in touch -- all the best!