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Is WhatsApp a viable channel for Businesses?
Do you think WhatsApp is a viable marketing/communications channel for businesses? If yes, how? If no, why?
I would say it all depends on the market and geo you are planning to use it. From my experience, it works perfectly for B2C products and doesn't do much for B2B. It should work for something with a relatively cheap offering.
I also rely on the penetration level of WhatsApp in the region where you are using it. In Eastern Europe, Telegram&Viber would be showing better results. While in Central Asia, WhatsApp has more users.
For example, the best results from this channel I observed promoting quick tire fixing service in Kazakhstan.
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