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I have recently decided to give Reddit a serious go. It takes a lot to get good results from Reddit since you have to add a lot of value before your post are not trashed by downvotes and negative comments. I know people who have brought a nice amount of traffic to their sites but the common thing I'm seeing around the web is that the quality of traffic is pretty low. It wont make much sense for me to get traffic that is not converting. Any personal experiences with getting good results from reddit beyond the amount of traffic you get from them? Thanks

  • JQ

    Jason Quey

    over 4 years ago #

    1. You've got to know the language and what resonates w/them. Read the stuff on top/trending of the month.
    2. Start with 3 sub-reddits before diversifying. Read their rules, otherwise you will get thrashed (and perhaps deserved).
    3. I'd recommend getting this plugin, it has saved me a butt-load of time - http://redditenhancementsuite.com/

    • TK

      TJ Kelly

      over 4 years ago #

      Agreed here, big time. Reddit's communities can't be fooled (not easily, anyway). It will take more than a passing familiarity with the sub's top-voted posts.

      It likely takes weeks/months of reading and commenting to gain a full understanding of "the temperature in the room"

  • ES

    Edward Stephens

    over 4 years ago #
    • TK

      TJ Kelly

      over 4 years ago #

      This is great, thank you for sharing.

      Worth noting to Reddit newcomers, however, is that you don't need to reach the front page to achieve success on Reddit. In fact, it's very unlikely you ever could reach it.

      Pick the right subreddit and focus on contributing value to its subscribers.

    • AR

      Alessandro Ravanetti

      over 4 years ago #

      Good one, thanks!

  • AM

    Archana Madhavan

    over 4 years ago #

    I've had the same experience as you when it comes to reddit. I tried it at a previous startup and, maybe I just don't know the right "hacks," but the best outcome I got was a spike in the traffic to our page. I think one thing that really matters is finding the right subreddit to post on though again, that mostly impacts traffic, not conversion. Interested in seeing what your experiences with reddit will be!

  • JG

    jordan gutierrez

    over 4 years ago #

    Both are amazing if used correctly.

    Here is a link to our most popular reddit "campaign"


    Over 500 sign up from that post

    Things to noticed.
    Our goal was to engage and get feedback not sell
    No friction, we did not as for SU, the main goal was feedback
    We responded to every comment
    Most important, be ready to have a two way conversation, DON'T try to sell

    Reddit ads are completely useless.

    Quora is a bit more complicated, however, we've done quite well as well, before quora did "non reffer" links they were our second best source of traffic


    • TK

      TJ Kelly

      over 4 years ago #

      It's worth mentioning that r/startups is one of the friendlier subs. Other subs may not have responded quite so well.

  • PS

    Pradip Savaliya

    over 4 years ago #

    I find reddit very useful if you are active in right subreddit and being honest while posting a new thread. Because viewers become ferocious on reddit if they find something misleading or improper. I am getting good traffic from it and converting is based on whom you targeted on subreddit and how you handled them in comments. Though i prefer not to depend on single reddit. I rather use blend of linkedin and reddit and suggest you the same.

  • TK

    TJ Kelly

    over 4 years ago #

    Totally depends on which subreddit you choose, as others here have said.

    They're all VERY different from each other.

    My experience is in the marketing and inbound-related subs (about 10 subreddits). Even within that narrow industry focus, the communities have very different behavior patterns.

  • ES

    Edward Stephens

    over 4 years ago #

    I haven't used it but i'd be really interested to hear how you get on.

    I've explored Quora, which is pretty powerful -I didn't push too hard and my answer got 1.8k views in about a week.

    There's a really article on how to produce a really good post here:


    Sorry, I realise this wasn't about Reddit....

  • AK

    Amit Kumar

    over 4 years ago #

    I would say "Yes".

    Reddit and Quora are relly very helpful source for me.


    • RS

      Renu Sharma

      over 4 years ago #

      Yes, I also use quora and reddit for my website. If you are posting to the right subreddit with catchy headline, surely it will give you the positive results.

  • KE

    Kevin Espiritu

    over 4 years ago #

    @TheVisualLife_ it really depends, just like most traffic sources. What type of business / website are you running? There are certain models that absolutely crush it on Reddit, like www.beardbrand.com. The there are models that will never work, even if you hit a massively viral frontpage post. All the traffic will bounce out, you won't capture any high quality leads, and obviously won't grab any sales / revenue / users.

    I've done quite a bit on Reddit in the past, and a lot of what @jdquey writes is true. You have to know the language, community, and tone down to the subreddit level. And you have to be a part of the community itself.

    But the first question you have to ask is, "Even if I hit a home run, does the audience match? Will any of them actually want the [service/software/product] I offer?"

  • SN

    Seamus Nally

    over 4 years ago #

    Has anyone here tried Reddit Ads? I've read a lot less about their effectiveness than I have organic strategies.

    I ask because my product (https://qwip.it) is ideal for redditors (Create crazy fun looping clips from any video on the web) so I'm contemplating using Reddit Ads to reach them. I've already seen some traction through just posting them myself within conversations but the conversion on that is still very low.

  • KD

    Kalpesh Darji

    over 4 years ago #

    It depends on which type of content you want to share. Find out proper subreddits and try to engage with others. Provide useful and informative content for readers. For example, I have posted SalesHandy's blog link: https://www.reddit.com/r/sales/comments/40mht2/25_people_a_sales_person_must_follow/. Readers like this type of informative blogs.

  • JW

    Jordan Woods

    over 4 years ago #

    Echoing a lot of what others have said here, but Reddit has been the single most effective traffic driver for our blog and subsequent demo sign-ups for our product. The key for us really has been going the Subreddit route; our target customer is very specific (folks that work in ad operations at mid- to large-size publishers), so there are only a handful of places where we'll find a significant number of folks in that community conversing, posting links, etc. Consequently, we focus a lot of effort on creating really high-quality content that we know will resonate with them, and then post it to the applicable subreddits. Without fail, we are one of the top links on the page (and normally stay there for days since there isn't a lot of content flowing through the subreddits). It's the gift that keeps on giving, as people often let us know months later that they just saw one of our articles on reddit and decided to sign up.

  • DK

    Daljeet Kaur

    over 4 years ago #

    Reddit is a great and most reliable source to bring genuine traffic to your website. All you need to take care of your words while posting anything on Reddit. It has some serious guidelines one has to follow otherwise they bans users. Here is a guide on what Reddit can do to bring visitors to your website: https://www.b2bmarketing.net/resources/blog/reddit-has-got-power-bring-thousands-new-visitors-your-business

  • JG

    Jamie Gough

    over 4 years ago #

    I've found with Reddit that you can't treat it as an advertising channel. Posting real life things, as well as your own companies content as otherwise it becomes really obvious through your post history that you're just marketing.

    The quality of traffic is something that is vital. It's great getting a ton of traffic, but are those people who are in that particular subreddit. Do they fit the same persona as those you would want on your site? And would they end up becoming customers?

    It's a funny old thing, Reddit. I use it a lot for personal browsing, and occasionally to do some test posts for traffic. From a user standpoint, I never click on things that are evidently a person advertising their own content. Therefore, I try to make it seem like I found this certain content, and found it cool.

  • BN

    Benjamin Nau

    over 4 years ago #

    I recently tried out Reddit Ads for my work.

    I based this decision on great referral numbers from "organic" Reddit. So far I've only seen a tiny bump in "paid" visits, but it's only been a day or so. Not sure if people will be receptive or not, but I feel I've worded the ad to be attractive to the audience.

    I'll swing by again in a few days to see if there was any return on my small investment.

  • AI

    Alex iftode

    over 4 years ago #

    Reddit is a notoriously tough crowd. You have to find the right sub-reddit, know the rules, speak their language and if they feel you're too pushy, the'll still ignore or, more likely, thrash your posts.
    That being said, if you do all this right, you can expect to get a great boost. It's a big and active community, the had part is getting them to listen. Giving Reddit a serious go is a high-risk & high-reward kind of deal.

  • JM

    James Mawson

    almost 4 years ago #

    Being visible in reddit discussions has never turned into a huge source of traffic for me. But that tiny trickle of website visits has brought me some of my most valuable clients.

    I kinda lucked out with this - because I wasn't initially trying to land clients there. I was interested in the discussions for their own sake, and to keep up to date with what was going on in my industry. I wonder if perhaps I'd meant to promote myself, perhaps it wouldn't have gone so well, because I might not have engaged with the discussions so genuinely.

    One thing I like about professionally relevant subreddits is the headspace that people bring to the dicussions there. They are actively engaged with how to improve their business. Which is where you want people's heads to be if you sell something that improves their business.

    So many other platforms - like facebook - are where we go to get AWAY from work. To swap jokes with friends and share cat pics and stuff. That's what I use facebook for. So even if you were seen by the exact same person, it would still be better to be seen on reddit than on facebook.