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We're building a channel manager for holiday rentals (called Sync Rentals). We're growing pretty good so far. Not revenue yet. We want to ask our users to post about us on Facebook in exchange of a 30 days of free service. Every 30 days.

  • CP

    Carlo Pacis

    about 3 years ago #

    Good question. I think it's not an awful idea - especially when you take into account the way Facebook's algorithm values user content over Page content (http://blog.wishpond.com/post/115675436813/sharing-is-caring-facebooks-news-feed-algorithm-update).

    It all depends on how you go about it, really. I'd recommend running some sort of user-generated content campaign so you have content to use in the future. You just need to test it and see if the value you're getting from having users spread your name is more than what you lose by providing them with free service.

    A referral program might work better - reward users with free service if they can refer a friend to join.

  • LA

    Leif Abraham

    about 3 years ago #

    Hey there!

    I'm the co-founder of Pay with a Tweet (tho, sold the business a couple years ago).
    I just used the system again for a book we published: www.and.co/how-to-freelance - it worked great for us, got a couple thousand downloads in a few days and we only pushed it via a tiny Twitter ads budget to kick it off.

    I would always use it as an alternative to another way to get the deal (email submission, purchase ...), not as the sole option.

    Good luck!
    Leif

  • AA

    Anuj Adhiya

    about 3 years ago #

    I suppose it would have some bearing on your relationship with your audience and I also expect that it has something to do with the quality of what's being shared.
    By "paying with a tweet", people are essentially endorsing you in public - which reflects back on them and how they are perceived.
    So there needs to be enough confidence built up within the audience so that when they are asked to share something that reflects on them, that the quality/value/trust barrier has already been crossed.

    We did a quick and dirty variant of "pay with a tweet" for a giveaway related to our Projects explainer video a short while back where folks were entered to receive a discount on Projects for sharing the video (https://growthhackers.com/videos/win-1-year-of-growthhackers-projects-unlimited-users-license-a-12000-usd-value/)

    I think it worked well because of an already established relationship with members and the video really was very well done. People were very ok with sharing because it was something cool and funny while at the same time they were guaranteed to get something for sharing.

    The other aspect was the simplicity of it all - it was a one-time thing that took a few seconds vs having to jump through multiple hoops to get something.

  • JB

    Jesse Boskoff

    about 3 years ago #

    It depends on how much the service is worth. What do you value it at?

    If single digits and your cost of fulfilling the business is negligible, it may be worth trying out.

    Otherwise, consider the value of the giveaway (and cost to you) and think about other ways you could more effectively spend that amount of money.

    • MG

      Miguel González

      about 3 years ago #

      Hi @jesseboskoff we plan to make it freemium. Assign a cost for the feature to get recommendations in exchange to have it for free. then charge the user for additional features

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