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Is it mandatory to have a Pricing Page on a SaaS business website?
I think it depends on the SaaS product and the sales funnel model. A lot of enterprise-level SaaS products need to be tailored to the customer's needs and might not have a flat-rate price. Whereas a startup-level SaaS product that doesn't require a lot of customizations can publish pricing because they have set tiered pricing.
Re: Sales Funnel - Some companies use 30-day trials as their method of acquiring a new user whereas other companies use lead generation via live demos and sales consultations as their method for securing new sales. I can't think of any SaaS products that let a user try the product without showing the price beforehand.
Personally, if you have a product that can be tried by the user beforehand, I would recommend putting a pricing page on the website. If you have a SaaS product that requires some hand-holding and tailoring, I would recommend not having a pricing page.
Thanks for sharing your inputs, Justin.
This is certainly helpful.
No problem - I was hoping there was going to be some additional feedback; hopefully, someone else will chime in.
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