I have seen an increase in my email open rates and click rates, without any real uplift in spam reports or unsubs in testing this. I also see other companies doing this. For example Chubbies Shorts changes their from name to "Dad" or "Shorts" or "we need to talk" (hilarious marketing campaigns BTW I suggest just signing up for their list for the amusement.) Implementing this on our side I wonder if this will get our ip dinged for spam as many articles out there suggest you keep the "from name" consistent. Thanks!