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From books, articles, case studies - it seems clear to me that growth hacking is typical of the SaaS world. Would this approach still work for a more traditional, product/service venture? I’m fairly new to growth hacking and please correct me if you think my assumption is wrong :)

  • AA

    Anuj Adhiya

    about 3 years ago #

    To add on to the other responses, the short answer is it can apply to any kind of business.
    Growth hacking is a mindset.
    It is about systematically iterating your way to your best and most sustainable paths to growing your business.

  • KI

    Kevin Indig

    about 3 years ago #

    It was actually born out of Facebook, so marketplaces are the cradle of Growth Hacking. Other great examples are AirBNB or Pinterest.

    If you're asking if Growth Hacking works for other B2B business models other than SaaS, the answer is: yes.

  • RB

    Robert Bausmert

    about 3 years ago #

    At its core growth hacking is high tempo testing + using the scientific method to evaluate the results of your tests. As long as you are able to gather all the data you need to evaluate your tests growth hacking is possible for every business.

  • RF

    Ryan Farley

    about 3 years ago #

    Honestly, it's way more oriented for consumer companies.

    The whole ethos of test and iterate is predicated on a fairly large sample size. Which really only either really large B2B companies or the more B2Cish companies have.

    Enterprise companies don't really need to test and iterate - it's more effective to just have a large salesforce. Not that principles can't apply.