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Been using Facebook for a couple years to acquire users for our app. Originally, it was the best. We could get users for $.30 - $.40 but now it has gotten more expensive. I am curious if there are any other channels worth exploring? Youtube? or Twitter? A little about us. We are niche hunting social network with some PRO tools that our users really love. We are a VERY young company. We started generating revenue last year and have about 3000 paying users. About 300K users in total. We are consumer-facing app built with the freemium model. We then have an in-app subscription purchase. Thanks for your help in advance.

  • JA

    Justin Adelson

    7 days ago #

    There are 20m - 25m monthly active Facebook users in the USA that are interested in Hunting; of that audience, 61% of them use Facebook online on their mobile device (~12m). You've captured 2.5% of that market as a user and .025% as a paid user. I/we do not know what your campaign(s) look like so I'll just shoot from the hip (pun intended).

    If you haven't already started doing re-engagement campaigns on Facebook, I would recommend trying to capture the 297,000 users that have not converted into a paid user. In my experience, re-engagement has been the best and cheapest source of paid users. I would also recommend increasing your geographical targeting to English speaking regions/countries where a hunting app could be used and supported.

    Regarding other channels, in my experience running multi-platform ad campaigns I have found that Facebook is great for targeting consumers (B2C) and Twitter is great for targeting businesses (B2B). According to Twitter, and I should mention I threw this together very quickly, there are about 140k - 210k Twitter users who have searched for "hunting" or have an interest in Hunting (Sports category). That is significantly smaller than Facebook.

    Your other options are YouTube (1.5B total - 750M mobile), Instagram (700M total), WhatsApp (1.2B), and Facebook Messenger (1.2B). YouTube looks like it would be the next best channel due to how many daily users it has but I can't comment on how many people can be targeted as a hunting enthusiast.

    Re: Facebook - I've had repeated success auditing existing campaigns and providing feedback on what can be improved or tested (or confirmed); I'd be happy to take a look at your data if you'd like an outsider to take a peek.

    I'll do that for you if you take care of the wild turkeys in my backyard. Quid pro quo.

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