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is category creation a right marketing strategy for a startup?
Do you know any examples?
Yes, of Course!
If a business owner or a marketer doesn't know what the business category is, then how he or she can create a marketing strategy? Suppose Softhunters is a website design development company then how a marketer create a marketing strategy for it? The Marketer knows that Softhunters provides web related solutions; The marketer creates strategy in which he or she only target to those users who need web related solutions.
The same is true about the Furniture Business, or any other kind of business! The Category is must for the marketer. Suppose you are selling fruits in your town, then you sell them to human being, do you sell fruits to Animals who live in the jungle, would they pay you! Well Interesting query!
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