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Let's assume, for the sake of discussion, that you have a very large budget for written content - say, $20k/month - and you're a tech startup. Disclosure - I don't have that budget, I'm just curious to hear some creative ideas. Full disclosure - it's another large snowstorm here in Massachusetts and I *may* have been cooped up for too long today.

  • RS

    Ross Simmonds

    about 3 years ago #

    I'd allocated some of the money to design and some of the money to research.

    Written content is great but it can be 10x better if you include research and visuals to support it.

  • LJ

    Lucas Johnson

    about 3 years ago #

    For me it would depend on the startup, but with my current company, I would invest a large part into content with a focus on SEO. This would be both on our blog and guest posts on large (high authority) sites. The goal of this would be to build up a consistent stream of new traffic to our site, along with revenue if done correctly. Alongside the SEO, I would invest a bit into writing highly valuable, in-depth case studies on companies that use Webinars (our product) to grow their business.

    As mentioned in other comments, I would also spend a little bit of money on more consistent and helpful designs and graphics for each post. I honestly don't think this is nearly as valuable as writing – and distributing – great content, but it can definitely assist the content in great ways. I would use the remaining budget for promotion and distribution, making sure the great content is seen by as many targeted readers as possible.

  • LS

    Leila Souza

    about 3 years ago #

    I think I would build a content team, probably with only remote workers -- because I believe that creativity flows in teams with people of different backgrounds and reality. Just the team leader would be somebody that already work with me.

  • PW

    Phil Wolff

    about 3 years ago #

    20K/month? I'd commission white papers, novellas, in-depth reporting, graphic novels, data visualizations, ethnography journals, and other long form writing from thought leaders. Thought leadership (in all formats) entertains me and is candy for the circles I want to engage with my startup.