I prefer reading articles that get straight to the core of the topic.
Example: Why Did The Vikings Die Out.
A Skyscraper-type article would cover:
- What are Vikings?
- Who are they?
- What language did they speak?
- How did they become so dominant?
- What is their everyday life like?
- Who are the top 10 most famous Vikings?
and MAYBE finally...
- How did the Vikings die out?
How about you?