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I am looking for case studies of wearables being launched on a pre-order model. Have you seen any lately?
I don't have a specific case study, but these guys seemed to offer their wearable as a pre-order, which now appears to be shipping. https://wearchronos.com/
We have worked with a few companies in the wearable space which typically began their campaign via reward-based crowdfunding and then converted to their own online store for pre-ordering the product at the "list price" (ie non-crowdfund promotional price)
Atlas Wearables I believe did, incredible product
Thanks guys, I will check them out.
Here's Beast Enterprises's deep dive research report into the strategies, successes, failures and oddities of wearables launched on a pre-order model through rewards-based crowdfunding sites. This covers mainly the hearable space. Give it a read, we uncovered some interesting insights - http://blog.beast.nyc/innovation-in-headphones
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