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Recently launch BitCoin trading platform (dxmarkets dot com) What would be your approach to attract customers?

We are aiming for lead generation prior our beta launch in 2 to 3 weeks. Currently we are setting up the value proposition to our newly joined users.

  • JA

    Justin Adelson

    over 2 years ago #

    I think it depends on the type of trader you are trying to attract. Personally, I have zero idea about Bitcoin/crypto-currency so if I was thinking about starting to trade I would do a search about best practices and how to start. So, if your platform was for the inexperienced, I would focus on becoming a thought-leader in that space and teaching newbies like me.

    Given your timeline, I would build out your content and then support it with a low-budget Facebook ads campaign, optimizing for landing page views.

  • PW

    Philip Wilkinson

    over 2 years ago #

    Bitcoin traders want a couple of things, which is crucial for your positioning if you want to woo them from other exchanges..

    1: Security - will my details be safe, 2FA, credibility of the exchange
    2: Speed - interface, trades..
    3: Fast, responsive customer service. Most exchanges are awful at this.
    4: Deposits in and out - quick, efficient?
    5: User Interface - something actually well designed!
    6: (for less experienced) - the UI and simplicity of trading / private key use is key

    Most of this sector is highly active on Reddit, forums, youtube, telegram groups etc... that's where you should focus your time