Here's a quick overview of how our business works:
How would you track conversions from Step 2 to Step 3? After a client accepts our quote, we manually enter them into our job tracking software.
Another business scenarios:
Local flower shop - Advertise on Google, customer sees ad, clicks on ad, comes into shop, buys a bouquet of flowers. Lisa sees no conversion.
Restaurants - Advertise on Google, customer sees ad, clicks on ad, finds address, drives to restaurant, dines in. Bob sees no conversion.