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Any fellow using Mixpanel for SaaS metrics here? How are you setting up Funnels, and what events and properties are you tracking under each funnel? 

Below is my current setup, thoughts? 

Funnel 01: User Account Creation

Event  01: Land on website

Event 01 properties:

•Land on visme.co homepage
•Land on visme.co/pricing
•Land on visme.co/product-tour
•Land on visme.co presentation landing page
•Land on visme.co/infographic landing page

Event 02: Visitor Account Creation

Event 02 properties:

•Sign up for Free Plan
•Sign up for Standard Plan
•Sign up for Complete plan

Event 03: Account creation success

•Verified email
•Logged into dashboard

Funnel 02: User Account Upgrade

Event  01: Use Visme to create projects

Event 01 properties:

•Use visme to create x number of presentations
•Use Visme to create x number of infographics
•Use visme to create x number of web banners

Event 02: Upgrade trigger events

Event 02 properties:

•Clicked on upgrade from dashboard
•Clicked on upgrade within project
•Clicked on upgrade from pricing page

Event 03: Account Upgrade success

•Upgrade from Free to Standard
•Upgrade from Free to Complete
•Upgrade from Standard to Complete

Funnel 03: User Churn

Event  01: User churn

Event 01 properties:

•User account cancellation
•Downgrade to free plan
•Card payment decline (no return)

Event 02: Churned User re-activate

Event 02 properties:

•Churned user re-activate account
•Downgraded Plan re-upgrade
•Declined credit card active again
  • MV

    Maja Voje

    over 3 years ago #

    Hey Lucia, I love Mixpanel. It is soooo good. For funnels, usually, you have OMTM- one metric that matters, right? I think your event tracking plan is a good start. Here is a great article on event tracking in MP https://mixpanel.com/help/questions/articles/how-do-i-create-a-tracking-plan. However, when it comes to funnels, I would set them up to test some hypothesis (such as - the magic number, some indicator of onboarding success, etc. Test, have fun & happy growing!

  • MB

    Marco Burgin

    over 3 years ago #

    The process of creating a marketing funnel starts with you only. The steps are given below:

    Recognize 4 P's of your business. You need to have a clear idea of what you are selling, to whom you are selling, why they should buy it and how much they are going to shell out for your product.

    Identify your target audience. This is the most important step while creating a marketing funnel. If your targeted audience is wrong, you will end up with low or no sales.

    Reach them. After you are sure with who your target audience is, you need to reach out to them with a proposition that will add benefit for them.

    Redirect them to your brand. Once your target audience know about your proposition, give them additional benefits so that look for your brand and they contact you in any form. Possibly mail, phone, website, retail, etc.

    Collect Database. Make sure anyone contacting you should leave their contact details for you to contact them later. These are your leads.

    Send them offers, valuable information, benefits, etc. your leads are your potential clients. Interact with them on regular basis through various means of marketing communications. Sooner or later, these leads will turn into your customers, obviously depends on your proposition.

    Turn your customers into Evangelists. Give your customers a WOW factor so that they start telling their peer group about your brand. This factor is the greatest tool of marketing today. You get free credible publicity to targeted groups.

    I hope this will help you.

    • LZ

      lucia zw

      over 3 years ago #

      thanks Macro. That is very good advice but rather broad. What I'm trying to achieve is to have a micro-level view of user behaviour and optimize the small steps along the way. Because on a macro level, large sets of customer data doesn't really tell us what to improve (everything looks just fine)

      • JK

        Jagadeesh k

        over 3 years ago #

        I see, you are tracking each user's interaction with the product, which is good by the way. But in the long run, are you able to leave few of these events and found any new events to add on. how's the improvement?