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I am a growth hacker for a B2B SaaS. We rank very well on Google for the US for relevant keywords. I want to expand our search ranking to NZ, Singapore, Australia, UK, and Canada. Basically English speaking countries. Wondering if there are any specific ways to improve particular countries. How do you scale your SEO to many countries? (We are already translating our website to few other languages, I am concerned about English speaking countries)

  • MS

    Mansoor Shaikh

    8 months ago #

    Below tips will help you ranking in specific country:

    1. Get quality backlinks from the respective TLD's
    2. Local citation also would help getting ranking.
    3. Check competitors and build on their backlinks

    Regards,

  • NH

    Nihal Hassan

    9 months ago #

    These are my suggestions:
    1) Make sure that you are on a .com domain and check if your GSC is set for global traffic.
    2) Get referrals from local startups websites, partner with industry experts.
    3) Research local competitors - the keywords variations and backlinks.
    4) If necessary, have landing pages for every country.

  • AS

    Arsalan Sajid

    9 months ago #

    Set up your major search terms in Zapier – “anyone who mentions (keyword) in (location radius)” will trigger a tweet bot and send them something (e.g., a coupon or discount.).

  • SS

    shyam sundar

    8 months ago #

    Here are my suggestions:

    Step 1: Have the country specific domain
    Step 2: Implement hreflang tags - Ex: If your domain is xyz.com

    Check here for more details - https://moz.com/learn/seo/hreflang-tag

    Hope this helps. Let me know if you have any doubts.

  • GK

    gopika krishnan

    7 months ago #

    1. Collect good quality links from respective country based website.
    2. Do listing in classified sites, forums, blogs, press release websites and other sites popular in the respective country.
    3. First, try to rank the website locally then target the entire country.
    4. Think that your domain is.com domain.

  • RW

    Rank Watch

    7 months ago #

    To get your website ranked in a particular country, You need to follow these necessary steps which will help you generate visibility and notify search engines of your business' location:

    1. Google My Business
    Begin by registering your business on Google My Business. You will be required to put in details like name, location, working hours, services, contact no., etc.. Doing so can help the audience locate your business. Furthermore, according to the searcher's geolocation, your business will get ranked on the SERPs.

    2. Online Directories
    Just like Google My Business, there are other online directories like Yelp, Yellow Pages, etc.. you can register yourselves in those directories and boost your efforts in generating top SERP rankings.

    Note: Provide similar information about your business in every online directory including name, location, etc..

    3. Create Localised Content Pieces & On-Page Optimisation
    When you create content that caters to the local audience, your chances of getting better SERP rankings increase. Doing this is helpful but not that efficient. To produce valuable results, you should start doing on-page optimisation.

    You need to shortlist the local keywords and use them and the locality's (country) name in the Meta Description and Meta Tags which are a crucial part of on-page optimisation.

    These are three of the most significant things that you should follow to generate rankings in a country's SERPs.

    I hope this was helpful to you!

  • AS

    Aradya S

    6 months ago #

    Even I am on the same track, Thanks for the question, the answers are really relevant to me.

  • IB

    Ivan Burban

    6 months ago #

    Google My business and local referrals work very well! Maybe you should use crowd marketing on local blogs, city sites, etc.

  • JB

    Janela Barmer

    5 months ago #

    Here are some points to follow.

    1. Buy a country specific domain, but if you think in future your clients will be from all over the world then buy .com. For domain names you can use https://domainglo.com

    2. Use Google My business page

    3. Submit your website in relevant local directories.

    4. Unique content. Write unique content and share it on social media.

  • PG

    Pravin Gupta

    5 months ago #

    Here is some tips will help you sites ranking in specific GEPO Location:

    1. Get quality backlinks
    2. Local citation as per Location wise and add Location also would help getting ranking. such as "SEO Training in India" or "SEO Training Courses NYC"
    3. Check competitors for backlinks
    4. Create a domain as per Geo location directory domain.com/in and domain.com/us etc and add location based title tag and description
    5: used href lang tag
    6: post as per target audience based Content and information with links

  • DV

    Drake Vala

    5 months ago #

    Create Quality Links From The Particular TLD's

  • MK

    Manchun Kumar

    4 months ago #

    you can easily rank your website in particular countries, you should follow some guideline which is mention below:

    1. you should buy top level domain according to country
    2. you should buy hosting according to Country
    3. you should publish content according to county local or national language
    4. you should setup country in Search engine webmaster. such as Google, Bing and Yahoo webmaster

    Point 4 is very important for any website to promote any particular country.

  • RB

    RAVI BHATIA

    3 months ago #

    If you target specific countries then you mainly write the article targeting that countries. Select keywords targeting that countries, it is really important. Google Keyword Planner offers you find keywords targeting any specific country.

    The fact, if you rank in Google then you will get traffic from all countries.

    If you want to get traffic from the particular country then you need to submit your post in local search engines, directories, bookmarking sites such as Reddit is best for the US traffic, classified sites, local social networks groups & communities, do blog commenting in local relevant blogs and more.

  • KH

    Katie Hanna

    3 months ago #

    Make sure to be including the country in your tags. Also, it might help if you use a translation plugin to produce your article in the native language of that country so that search engines crawling for that language pick it up. Also, if there is a search engine specific to that country, you could look for the opportunity to submit your site for indexing by that search engine.

  • SV

    Sarah Vargas

    about 2 months ago #

    I think the easiest way to rank your website in particular countries. Optimize your SEO services for different languages and countries. Most of the world doesn’t speak English. If you are only targeting English speakers based in your country, you are missing out a lot of audience.

  • AT

    Anna Tran

    about 2 months ago #

    You could create separate websites for each country and set up different web pages targeting specific keywords.

    yourbrandname.com.au/target-keyword
    yourbrandname.co.nz/target-keyword

    If you aren't creating separate websites with local top-level-domains then you would need to create pages on your website with the country in the URL. For example:

    yourwebsite.com/australia
    yourwebsite.com/new-zealand

    You would need to create SEO optimized content for those pages and then get backlinks from local sources pointing to the respective pages on your website. Anything local will be key here as long as it's from an authoritative source. Citations, mentions, links, etc.

    News and media outlets would be great if you could gain links from them as well.

  • ST

    selvan tamilmani

    about 2 months ago #

    These are the things you need follow, while concentrating on other countries:

    1. Try to put your proper phone number and address in website. It will help you to rank faster because search engines like authentic sites.
    2. Register your business on Google Places (Business Listing)
    3. Register your website to all top business listing sites, to rank faster.
    4. Get backlinks from other websites in your target county. Use social, and all the other usual suspects (there are many link building guides out there – and they are applicable for any language but you must do all that work in the same language/country that your targeting.
    5. post as per target audience based Content and information with links.

    More things have to follow. But these are the essential ones.

  • YS

    Your Business Shop

    about 1 month ago #

    If you want to rank a website in particular countries you need to follow these steps.

    1- Use targeted countries in website MT and MD, Also use in content.
    2- Register your business on Google Places (Business Listing)

    Set International Targeting in Search Console:

    1- Go to search console
    2- click international targeting

  • DM

    Deepak Mathur

    about 1 month ago #

    Nice question.

    I would like to add more to above suggestions.

    Go for PR specific to that location.
    Suggest your business owner to do some philanthropic activities and appear in local news and blogs.
    Do some CSR activities, support NGO or some cause.
    Do something specific for that location.

    It seems tough and costlier for small businesses but it's good for mid-sized and higher.

    Moreover, feed consumable content, stay in the know and definately your reach to your potential audience will increase and ultimately your geographical rankings.

    Make good use of Google Post (GMB Post).

    Buy location specific servers and domains as stated above, this increases the authority.

  • ST

    Saurabh Thakur

    15 days ago #

    Get the backlinks from country-based sites.
    Submit your Business NAP on local citation sites
    Select a few location-based keywords and write your content accordingly
    Participated in local community sites

    I hope it will help you. Let me know if you have any further query.

  • KK

    kevin knight

    3 days ago #

    some short tips:

    use regional mark in domain
    use country or city name on title
    use location name on meta description
    Earned links for local source
    list site in local good directories etc

    Thanks

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