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I am a growth hacker for a B2B SaaS. We rank very well on Google for the US for relevant keywords. I want to expand our search ranking to NZ, Singapore, Australia, UK, and Canada. Basically English speaking countries. Wondering if there are any specific ways to improve particular countries. How do you scale your SEO to many countries? (We are already translating our website to few other languages, I am concerned about English speaking countries)

  • MS

    Mansoor Shaikh

    12 months ago #

    Below tips will help you ranking in specific country:

    1. Get quality backlinks from the respective TLD's
    2. Local citation also would help getting ranking.
    3. Check competitors and build on their backlinks

    Regards,

  • AS

    Arsalan Sajid

    about 1 year ago #

    Set up your major search terms in Zapier – “anyone who mentions (keyword) in (location radius)” will trigger a tweet bot and send them something (e.g., a coupon or discount.).

  • NH

    Nihal Hassan

    about 1 year ago #

    These are my suggestions:
    1) Make sure that you are on a .com domain and check if your GSC is set for global traffic.
    2) Get referrals from local startups websites, partner with industry experts.
    3) Research local competitors - the keywords variations and backlinks.
    4) If necessary, have landing pages for every country.

  • SS

    shyam sundar

    about 1 year ago #

    Here are my suggestions:

    Step 1: Have the country specific domain
    Step 2: Implement hreflang tags - Ex: If your domain is xyz.com

    Check here for more details - https://moz.com/learn/seo/hreflang-tag

    Hope this helps. Let me know if you have any doubts.

  • GK

    gopika krishnan

    12 months ago #

    1. Collect good quality links from respective country based website.
    2. Do listing in classified sites, forums, blogs, press release websites and other sites popular in the respective country.
    3. First, try to rank the website locally then target the entire country.
    4. Think that your domain is.com domain.

  • RW

    Rank Watch

    11 months ago #

    To get your website ranked in a particular country, You need to follow these necessary steps which will help you generate visibility and notify search engines of your business' location:

    1. Google My Business
    Begin by registering your business on Google My Business. You will be required to put in details like name, location, working hours, services, contact no., etc.. Doing so can help the audience locate your business. Furthermore, according to the searcher's geolocation, your business will get ranked on the SERPs.

    2. Online Directories
    Just like Google My Business, there are other online directories like Yelp, Yellow Pages, etc.. you can register yourselves in those directories and boost your efforts in generating top SERP rankings.

    Note: Provide similar information about your business in every online directory including name, location, etc..

    3. Create Localised Content Pieces & On-Page Optimisation
    When you create content that caters to the local audience, your chances of getting better SERP rankings increase. Doing this is helpful but not that efficient. To produce valuable results, you should start doing on-page optimisation.

    You need to shortlist the local keywords and use them and the locality's (country) name in the Meta Description and Meta Tags which are a crucial part of on-page optimisation.

    These are three of the most significant things that you should follow to generate rankings in a country's SERPs.

    I hope this was helpful to you!

  • AS

    Aradya S

    10 months ago #

    Even I am on the same track, Thanks for the question, the answers are really relevant to me.

  • IB

    Ivan Burban

    10 months ago #

    Google My business and local referrals work very well! Maybe you should use crowd marketing on local blogs, city sites, etc.

  • JB

    Janela Barmer

    9 months ago #

    Here are some points to follow.

    1. Buy a country specific domain, but if you think in future your clients will be from all over the world then buy .com. For domain names you can use https://domainglo.com

    2. Use Google My business page

    3. Submit your website in relevant local directories.

    4. Unique content. Write unique content and share it on social media.

  • PG

    Pravin Gupta

    9 months ago #

    Here is some tips will help you sites ranking in specific GEPO Location:

    1. Get quality backlinks
    2. Local citation as per Location wise and add Location also would help getting ranking. such as "SEO Training in India" or "SEO Training Courses NYC"
    3. Check competitors for backlinks
    4. Create a domain as per Geo location directory domain.com/in and domain.com/us etc and add location based title tag and description
    5: used href lang tag
    6: post as per target audience based Content and information with links

  • DV

    Drake Vala

    9 months ago #

    Create Quality Links From The Particular TLD's

  • MK

    Manchun Kumar

    8 months ago #

    you can easily rank your website in particular countries, you should follow some guideline which is mention below:

    1. you should buy top level domain according to country
    2. you should buy hosting according to Country
    3. you should publish content according to county local or national language
    4. you should setup country in Search engine webmaster. such as Google, Bing and Yahoo webmaster

    Point 4 is very important for any website to promote any particular country.

  • RB

    RAVI BHATIA

    7 months ago #

    If you target specific countries then you mainly write the article targeting that countries. Select keywords targeting that countries, it is really important. Google Keyword Planner offers you find keywords targeting any specific country.

    The fact, if you rank in Google then you will get traffic from all countries.

    If you want to get traffic from the particular country then you need to submit your post in local search engines, directories, bookmarking sites such as Reddit is best for the US traffic, classified sites, local social networks groups & communities, do blog commenting in local relevant blogs and more.

  • KH

    Katie Hanna

    7 months ago #

    Make sure to be including the country in your tags. Also, it might help if you use a translation plugin to produce your article in the native language of that country so that search engines crawling for that language pick it up. Also, if there is a search engine specific to that country, you could look for the opportunity to submit your site for indexing by that search engine.

  • SV

    Sarah Vargas

    6 months ago #

    I think the easiest way to rank your website in particular countries. Optimize your SEO services for different languages and countries. Most of the world doesn’t speak English. If you are only targeting English speakers based in your country, you are missing out a lot of audience.

  • AT

    Anna Tran

    6 months ago #

    You could create separate websites for each country and set up different web pages targeting specific keywords.

    yourbrandname.com.au/target-keyword
    yourbrandname.co.nz/target-keyword

    If you aren't creating separate websites with local top-level-domains then you would need to create pages on your website with the country in the URL. For example:

    yourwebsite.com/australia
    yourwebsite.com/new-zealand

    You would need to create SEO optimized content for those pages and then get backlinks from local sources pointing to the respective pages on your website. Anything local will be key here as long as it's from an authoritative source. Citations, mentions, links, etc.

    News and media outlets would be great if you could gain links from them as well.

  • ST

    selvan tamilmani

    6 months ago #

    These are the things you need follow, while concentrating on other countries:

    1. Try to put your proper phone number and address in website. It will help you to rank faster because search engines like authentic sites.
    2. Register your business on Google Places (Business Listing)
    3. Register your website to all top business listing sites, to rank faster.
    4. Get backlinks from other websites in your target county. Use social, and all the other usual suspects (there are many link building guides out there – and they are applicable for any language but you must do all that work in the same language/country that your targeting.
    5. post as per target audience based Content and information with links.

    More things have to follow. But these are the essential ones.

  • YS

    Your Business Shop

    5 months ago #

    If you want to rank a website in particular countries you need to follow these steps.

    1- Use targeted countries in website MT and MD, Also use in content.
    2- Register your business on Google Places (Business Listing)

    Set International Targeting in Search Console:

    1- Go to search console
    2- click international targeting

  • DM

    Deepak Mathur

    5 months ago #

    Nice question.

    I would like to add more to above suggestions.

    Go for PR specific to that location.
    Suggest your business owner to do some philanthropic activities and appear in local news and blogs.
    Do some CSR activities, support NGO or some cause.
    Do something specific for that location.

    It seems tough and costlier for small businesses but it's good for mid-sized and higher.

    Moreover, feed consumable content, stay in the know and definately your reach to your potential audience will increase and ultimately your geographical rankings.

    Make good use of Google Post (GMB Post).

    Buy location specific servers and domains as stated above, this increases the authority.

  • ST

    Saurabh Thakur

    5 months ago #

    Get the backlinks from country-based sites.
    Submit your Business NAP on local citation sites
    Select a few location-based keywords and write your content accordingly
    Participated in local community sites

    I hope it will help you. Let me know if you have any further query.

  • KK

    kevin knight

    4 months ago #

    some short tips:

    use regional mark in domain
    use country or city name on title
    use location name on meta description
    Earned links for local source
    list site in local good directories etc

    Thanks

  • TT

    Techie Talkie

    4 months ago #

    When you target consumers in different countries, you often need a separate marketing strategy for each target market; this includes distinct branding, packaging, and messaging.

    Online marketing is no exception. When it comes to ranking in search results in different countries, you should have a search engine optimization (SEO) strategy for each country you’re targeting.

    A number of factors affect your rankings in any given country. Some are more crucial than others, and developing a comprehensive international SEO strategy requires both technical and content elements.

    How comprehensive your international SEO strategy is should depend on your budget, internal resources, and the actual market opportunities that exist abroad.

    The Different Versions of Google

    Google geo-targets its search results in two different ways.

    First, Google has its country specific versions, such as Google.co.uk for the UK and Google.ca for Canada. Each of these deliver search results that are more appropriate for users from the relevant country.

    Then there are the different versions of Google.com. Basically, there is Google.com in the U.S. and Google.com abroad. What this means is that when users abroad go to Google.com, they don’t get “American,” “international,” or “objective” search results. Rather, they get a blend of “international” results and results targeted for their geo-location.

    So if you want to target multiple countries, you’ll need to focus on your rankings on several different search engine result pages (SERPs). First and foremost, you’ll want to rank on certain country-specific versions of Google, but you’ll also want to rank in the SERPs of Google.com for searches done from your target countries.

    So what exactly influences whether a site or page ranks within a specific country? Well, there are four key factors, both onsite and off.

    1. Top Level Domains: TLD vs ccTLD

    One of the first indications that Google considers in determining the geographic relevance of a site is its Top Level Domain (TLD). Simply put, this is the extension that appears at the end of a domain name, such as .com, .edu., etc.

    There are two kinds of TLDs: general TLDs and country specific TLDs (ccTLDs). The more relevant a TLD is to specific country, the more likely that that site will rank in the SERPs for that country.

    General TLDs tend to be the oldest and most common ones, .com, .net, .org, etc. These don’t really indicate any country and are better for ranking internationally — such as when you have a parent site of a multinational brand.

    Then there are ccTLDs, such as co.uk for the UK, .de for Germany and .ca for Canada. These are more suited for ranking within a specific country. However, they can limit your ability to rank internationally.

    So if you’re targeting multiple countries, you should consider obtaining the relevant ccTLDs. Keep in mind, however, that some countries require you have some kind of presence in that country to register a ccTLD, so you may need to budget for administrative costs, such as registering a business or address in those countries.

    2. IP Address

    The IP address of a website is another factor that Google considers in determining a site’s geographic relevance. It’s not a huge factor, but it can make a difference.

    The IP address of a site is determined by the server that the site is hosted on. This means that if you’re building a geo-targeted site, you might want to host it in the country it’s targeting.

    At this point, you might need to shop around for hosting providers. For starters, if your company has its own in-house servers, you might need to rent additional rackspace in the countries you’re targeting.

    Similarly, if your web hosting is outsourced to a hosting provider, you need to verify whether your web host can provide different geo-targeted IP addresses for each of your country specific sites.

    3. Onsite Content

    They say that “content is king” for a lot of reasons, but one of those is SEO. Basically, one of the most fundamental factors of SEO is onsite content. This includes page copy, page titles, and meta descriptions.

  • HM

    Helen Mytej

    3 months ago #

    You can use Facebook,Twitter,Instagram and other social networks for generating traffic of your website.Create an ad on Facebook and publish it.
    As for me there are a lot of methods to make your rank higher. For example, guest blogging. Why? Cause it is one of the quickest way to get quality backlinks.
    Use social media to post your content there and as a result you can get better Social Media Traffic.Reach out to forums, newspapers, and communities to spread more about you and get a backlink at the same time.
    Use also email outreach to influencers, broken links method and other methods. Do article marketing on relevant websites.Also with the help of social bookmarking and social networking sites you can get a lot of quality backlinks and as a result, it will make your rank higher

  • AI

    Andolasoft Inc.

    2 months ago #

    1. You can try out the local business listing.
    2. Create content which is tending on the particular location.
    3. Join Local communities on Social Media Platforms and share your content over there.
    4. Encourage local author to write for you.
    5. And get use of Google My Business.

  • HR

    Harendrasingh Rajput

    about 2 months ago #

    Option #1

    If Your website have 50+ PA and DA then you will get rank using your "dot com website". just follow few steps:

    1. Do Some country-specific backlinks with high pa and da
    2. publish your blogs in local websites
    3. Get some traffic from social media using FB and Pinterest paid campaign

    Option #2

    If you don't have a high authority website, I recommend create country-specific domains and start marketing, you will definitely get the result in 6 months.

  • BW

    benjamin willis

    about 1 month ago #

    Thanks for the useful info

  • H

    James Harsel

    about 1 month ago #

    Well to improve your rank it depends on multiple facts that can help you to improve your rank. Firstly, you must know about your target audience. The country your trying to rank find their problems and present your website as a solution to the problem. Try to use location based keywords that target that country or city it will help you a lot. Nowadays social media considered as your best friend because it will help to get your target audiences.

  • AK

    akshay k

    about 1 month ago #

    If you want to make the site to rank well on SERP building backlinks is not enough. You must increase the visibility of your website, try article submission to make a visibility of your website. A link to your website through an article is of good value since most outbound links are dofollow. Try to do a competitor analysis and try to make the backlinks they have fro high DA sites. Optimize the content on your website in a way that it is unique and have internal linking. I can refer a well content optimized web page of an eLearning development company to get an idea
    (https://xpertcube.com/custom-elearning-development/).

  • PU

    Pallet UAE

    21 days ago #

    your article is just awesome and it is really helpful. Thanks for sharing this informative content with us.

  • YL

    York General LLC

    19 days ago #

    Awesome article. Keep posting such kinds of articles. It is really useful. Thank you.

  • BV

    Bram Vergouwen

    2 days ago #

    - If possible, get the country-specific domain names for each country you're targetting.
    - Local links and citations (including GMB) as already mentioned. A good PR agency in each country can help you get high quality + country-specific links fast. Throwing some industry-specific links in for relevance will further help to improve performance.
    - Make sure the translations are done by copywriters in that language (or have them checked by copywriters). User signals are important and nothing performs worse than badly translated content!

    Bonus:
    - If you expect a large influx of traffic, consider getting hosting and CDN's (if needed) in (or near) the countries you're going after (only for large websites. Improves the speed.)

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