I'm building a product (http://httptoolkit.tech) for software developers.
It's early days, but I'm starting to look towards a first release, and thinking about how to market that. Anybody have any tips for reaching the software developer community?
Imo, we're fairly hard people to talk to - pretty tech savvy (so ads blocked everywhere), and many of the popular developer communities (reddit, dev.to, stackoverflow) explicitly discourage and punish self-promotion or posting lots of your own content.
I'm expecting content marketing to be an effective direction (I think I'd do well to write a series of 'How to debug X' articles, for example) but given the above I'm not really sure how to get the resulting content in front of the people who might be interested in it.
Anybody have any good ideas for getting the word out here? Anybody had any success marketing similar products themselves?