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How to make your Infographics go Viral?
What are the best ways to get more eyeballs to your infographic?
About a year ago I was working on an infographic that featured some of the craziest foods in the US and what happened kind of surprised us. Our list contained some outrageous foods like a massive 32 inch hot dog and an 8 pound burger, but no one really cared about those. The thing that made it take off was a unique dish called the Philly Taco. Because we included the Philly Taco it was featured in quite a few major news sites in the Philly which led it to take off in a couple other major metropolitan areas later on (leading to a huge boost in traffic and conversions).
Why did people care about the Philly Taco? We have a couple ideas:
1) The Philly Taco wasn't created by a company, it was created by the people of Philly making the infographic more personal.
2) Only people from Philly know about the Philly Taco so seeing a major company include it in their infographic sparked a sense of pride.
What we learned is that if we take the time to dig into the data and pull out unique facts that people can really relate to and connect with then it gives it that much more of a chance of going viral.
Bottom line, find the things your target niche connects with on a personal level and highlight them in your infographic.
Thanks for sharing. Great lesson on local interest items.
As ever Neil Patel has some practical advice on the subject here:
I also thought I would post some of the directories to post your Infographic to below. It does seem it needs to be planned and campaign driven, it's not just enough to go on Canva and design something 'beautiful'. Clearly the value of the content is paramount.
This deck, by AJ Ghergich (@SEO) on optimizing your infographics is pretty great: http://www.slideshare.net/ghergich/infographic-optimization-hacks
He is a pro at driving traffic via organic distribution to content.
It is easy to make a viralable infographic when the topic is interesting for everybody ("sliced chocolate which looks like cheese", "funny Star Wars facts", "what you don't know about The X - Men"). If you prepare infographic about something which isn't viralable itself, you should add something that will make it a little more fun. Here's an example: lately at LiveChat we prepared a big report with a lot of data from our clients. We add there some interesting facts like "If all customers asked only one question during the chats considered in the report, it would take 994638 perfect episodes of Jeopardy to exhaust all those questions.". I think that makes the report/infographic/article more shareable.
I think there are some points you need to touch in order for you infographic to get the results you want.
1. Structure your information
Even if most people will point out that the design of the infographic is most important, I believe that the key aspect is in fact how you structure the information. You can go with a professional designer or use tools like Canva or Pablo, but it's important to know what you are going to present and use few words and good copy for it.
Make sure that each idea is either insightful, actionable or offers clear data.
As Edward presented in the answer above there are specific sites where you can promote infographics and it's quite important to access them. Social media sites will also help. I had my own positive experiences with infographic on Pinterest.
You might think that going viral means that the traffic and sharing will come on it's own. But first you need to get your creation out there, so people will find it.
3. Content to promote it.
What makes infographic viral is that they are eye-catching, cool to share, and they present a bulk of information in a easy to understand way. Even in this case, you still need to create messages that present them, in order to make them easy to find and get people clicking on them for the detailed info.
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