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We are working on a product similar to the social media platform. How to launch the product and acquire early customers to build an initial traction?

  • JA

    Justin Adelson

    over 3 years ago #

    According to makeawebsitehub.com, there are over 60 social media sites out there. Some of these I've never heard of (e.g. Taringa, CafeMom, Foursquare, etc.).

    When you have that much competition, the best chances of you launching and scaling is finding an audience that does not have a social network yet (aka beachhead market). For example, CafeMom is a community for mothers to get support and advice - they are not trying to acquire men who want DIY woodworking projects. Focus on your audience and their needs. If you go to their website (cafemom.com), you will see that they post content directed at their audience.

    My recommendation would be to follow suit - start creating content that your audience will want to engage with; the results are generally slower than paid methods, but they pay off much larger dividends in the future.

  • AA

    Anuj Adhiya

    over 3 years ago #

    I would recommend separating the idea of a product launch from a marketing launch so that at a macro level you can understand the sequence of events: https://growthhackers.com/articles/dont-launch/

  • MK

    Muhammad Saad Khan

    over 3 years ago #

    Always launch a product in beta.

    This will help in getting feedback and if people don't like anything, you can always say that you are in beta.

    List your product on Beta Listing sites like Beta.


    Post on Product Hunt.
    Post your detailed story on Reddit [/r/Startups and /r/entrepreneurs]

    Post on HackerNews [Show HN].

    List your site on Startup directories using, https://startuplister.com/.

  • DB

    Dmytro Belko

    over 3 years ago #

    Your advice is more about validating the idea of the product.

    But content for the initial traction without (depending on a beta campaign) real data about the most active users?

    Even if you certainly know your audience, you should start doing content marketing way before the launch.

    In this case, outbound methods would work best, I suppose. Launching a few test ads campaigns, picking something that works best, and optimizing that channel strategy.

    Anyway, it depends on product details and available resources.

  • MN

    Mk NIYAS

    about 2 years ago #

    We've nearly finished our product; Please have a look, https://www.airtract.com

    Thank you all for the advice, I hope the answers also helped other aspiring entrepreneurs.

    @invinciblesaad @anujadhiya @justin_adelson @dimitribelko