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How would you grow the audience of Facebook Group?
I have to engage with the audience of "speciality food" in a particular city. Need some pointers how can I ask people to join my Facebook Group.
This post was just submitted a little after your question - may have some info you could use: https://growthhackers.com/articles/how-and-why-to-build-a-booming-facebook-group
First of all, I think it's important that you have a clearly defined vision how your group differentiates itself from other groups in the same "speciality food" space. What is the key USP why other people should join this group? Is your group's primary goal to engage real discussions or just a place where users can post links? Maybe a combination of both.
Second, I'd suggest that you also choose a catchy and rememberable group name and the right key words. Not only will it pique the interest of your invitees, it will also most likely increase the chances of being found in the FB search results.
Before reaching out to anyone, make sure your group is actually "ready to launch". The minimum I'd recommend is to have a great description, keywords, title, logo and header image to make your group look professional.
It can be very hard to grow your Facebook group fast, without the help of other people. Start within your own circle of friends first, but target the ones for which this could actually be relevant. I usually post a survey or question on my group and then invite friends via direct message to take part in this survey. It's key that you get that initial momentum going, otherwise people will just join the group, but never become actively engaged.
If you ask your friends for a small favour they are most likely to help you out.
Facebook groups go viral, because members invite their friends to join if they like your group. Once you have a user base, it's never wrong or inappropriate to encourage your members to invite their friends in your post, group discussion or directly via message when inviting them.
It can be very helpful to have one or more partners (additional group admins) so that they can also reach out to their network and invite their friends. For some inspiration on outreach, follow Anuj's advise and check out the post from Ryan Stewart.
I experience that the best way to grow your audience is by personal outreach with a direct message to active users in similar groups.
You can also accelerate your growth at any stage by creating an additional FB group (different name and keywords) and then invite members from the old group into the new group or even contact other group admins in similar industries (non competing) but still relevant if you could post a quick link mentioning the value/USP of your group within theirs.
Again, just make sure that you always communicate your group's clear value and USP. People will ask "What's in it for me?" before joining a group and the motivation can be anything from creating thought leadership to having access to new "contacts" or simply just "spamming links" which imo is pretty annoying but common in our industry.
I have also feel the same way, I got more traffic from the groups rather than Facebook page. Also groups helps to increase page traffic, likes and shares also. Creating a groups for posting and sharing about businesses attract more people, when you have enough members you can use it as the way you want to use.
If your group is related to "speciality food", you can add the users very easily by posting amazing tips, photos about food and different dishes. You can invite your friends and other people to join your group.
Also, post your group name and little description on your timeline so that people get to know about it.
To get more about it, I think this post would be helpful for you https://blog.kissmetrics.com/increase-engagement-on-facebook/
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