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I just started a LinkedIn group called the Inbound Marketers Community and I'm wondering if any of you have any tips on how to get a following going? The group is intended to be a discussion around inbound marketing tactics, growth hacking, etc. Here's the link to see where I'm at now: http://bit.ly/1Z0XIxn Thanks in advance!

  • NL

    Nick Lock

    over 4 years ago #

    Hey Kevin,

    I recently started a LinkedIn group as well. They are very hands on but here are a couple tactics I've used to add people.

    Search the term in LinkedIn "Inbound Marketing" and invite anyone who lists it as a skill or primary job function.
    If you want to build your network you can also add people you don't know who have that listed as a skill and invite them to your group.

    Another tactic would be to go sites like buzz sumo and see who is sharing content in your field. Request them on LinkedIn and invite them to the group.
    You can do the same on twitter - find who is sharing content related to your field and invite them.

    Also you can post in your group and use the @ function in LinkedIn for people who are mentioned in articles you share.

    • KH

      Kevin Ho

      over 4 years ago #

      Awesome advice Nick! Thanks for sharing, will try out a couple of those :)

    • LL

      Luke Lee

      over 4 years ago #

      That's nice ! I wonder if it also does work to entertainment group.

  • FD

    Fernando Dias

    over 4 years ago #

    One quick question: is it better to leave the group open or close (ask for an invite)? Does anyone know?

  • PB

    Pablo Bizzini

    over 4 years ago #

    A great way to grow your LinkedIn Group fast is to invite all your connection into your group. To do so simply export your connection as CSV, open the file in excel and just keep the email plus add a , in the column B.

    Save as a CSV and then open the file with a text editor. You'll now see all your emails separated by a comma.

    Go to your linkedIn group, Manage > Send Invitation > Add other email addresses...

    You can now add the email addresses max 300 at per batch.

    PS: you can do the same thing with your database of emails.

    How this helps.

    Growth Icon.

  • RS

    Ross Simmonds

    over 4 years ago #

    Hey Kevin! LinkedIn Groups, similar to Facebook Groups are a huge missed opportunity by marketers. One of the main reasons why LinkedIn groups have gone to the wayside is that marketers have ruined them for themselves. Most groups become nothing more than self promotional channels where people push their own content and agenda without adding value to the other members.

    And I mean REAL VALUE - Not just *perceived/self interested* value in the sense of...

    "I just wrote this blog post and think everyone should check it out"

    To grow a LinkedIn Group, you should focus on four key things:

    1) External Promotion - Treat your Group like a brand/product. You want people to talk about the value they're getting from the group on other channels like Twitter, Facebook and Snapchat. You want to have people include your group in their blog posts titled "Six LinkedIn Groups Every Sales Professional Needs To Be In" - Don't be afraid to create this content yourself and publish it on blogs where your audience spends time. A blog post titled "Six Lessons I Learned While Managing a LinkedIn Group For Sales Hackers" featured on Inc. would be a GREAT read..
    2) Paid Promotion - I've seen a few people do this and while I don't know if the ROI is there, I've seen folks run ads driving folks to join their groups.
    3) Content Curation - You need to make sure people are getting value from the content being uploaded to the group and you also need to ensure it's relevant. I like to use GetCrate.co as a way to find great resources every single day on topics of interest and share them with various groups that I think they'll enjoy reading.
    4) Invite Influencers Into Your Groups - Ask the influencer to do an AMA and share it with their friends. This will drive more sign ups and give more value to your audience.

  • RK

    Ravi Kikan

    over 4 years ago #

    Mate, this is as simple as this.

    I run one of the largest LinkedIn groups for startups on LinkedIn- Startup Specialists https://www.linkedin.com/groups/56766 which has now around 216,000+ members

    The growthhack funnel has been old school :)

    Quality content + Quality discussions + Awesome moderations + Global experts

    Your investment of time, engagement with awesome target audience has to constant and always bringing to the table something which can create stickiness and allows consumers of your content to dissipate your discussions into a defined viral loops across all SMOs. This comes handy specially when you are talking about a serious B2B audience.

    Last not the least as a person who works on growth I find it absolutely useful if you genuinely try crowdsourcing challenges for issues and gaps, it works like chemical reactive growth hack tool specially in digital community building.

    All the best mate, make your own growth hack funnels :)

    Cheers
    Ravi Kikan

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