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We are selling a nutrition product which is set to go live at Amazon India in a couple of days. And after that we have a big PR event lined up which is supposed to drive some Google searches regarding the brand (not much about the product) and website hits .

What should be on my checklist for driving more traffic to the Amazon page?

I am already planning to buy adwords for brand keywords and put banners on the website to direct visitors to the amazon page .

  • AM

    Ana Maria Dârstaru

    over 4 years ago #

    You should insert a clear CTA on your website, on the homepage first of all, that says something like "BUY NOW" and the visitors should be redirected to the Amazon link.

    Banners are a really good idea. You should also say at your PR event where people will be able to buy your product. Maybe they would expect for you to have a store on your website, and so you have to make it clear with the banners and the call to action where to click in order to buy it.

    You can promote the link on your social media channels, and even using ads.

    • AM

      Akhil MK

      over 4 years ago #

      Thanks for your response Ana. I will take them into consideration.

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