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My free trials are converting very highly. And right now we are working on Top of Funnel. What are some strategies to optimize Visitor to Trial conversion? When I search for "get more SaaS trial", I am bombarded with trial-to-sale conversion. I want to read about visitor-to-trial-signup conversion.

  • LM

    laurent malka

    almost 4 years ago #

    It really depends on the traffic sources you're working with to drive traffic to your site.
    The first thing you should do is adapt your landing pages to the campaigns you are doing. It seems like the most obvious thing to do, but I came to realize that most companies are building a nice landing page and they push it, regardless of the traffic source.
    For instance, if you write a blog about how startup can gain traction through content, and you buy traffic on native advertising networks, you will want the click to actions on your blog post to redirect to a landing page that carries bullet points that specifically address startup pain points.
    Here are a few tips that should also be considered:
    1. Set retargeting pixels on this page so you can target those users with other messages - via search, display and social
    2. Optimize the call to actions on your blog - AB test multiple CTA messages
    3. Rotate CTA - Split test where you send the clicks - Home page vs Landing page
    4. Landing page Optimization - Run different messages and optimize the call to action - i.e. signup now, try free, test drive etc.. whatever works.
    5. Proactive chat requests on your landing page - get your sales people to initiate chats with some of the visitors - i.e. whoever stayed more than XX seconds on your site.

    Obviously, all the above are relevant if you have the right tools in place to track your campaigns as well as the different funnels you will test/optimize.

    Hope that helps! Your site/service looks great!

  • LM

    laurent malka

    almost 4 years ago #

    By the way:

    1. Your product page should describe your product instead of sending the user to a plan page.
    2. Your plan page doesn't show any pricing - although you talk about monthly or annual billing

    Maybe that works for you, but it's a bit deceptive to say the least.

  • BD

    Becky DeForest

    almost 4 years ago #

    Eliminate as much friction as you can to go from visitor to trial user. Don't require a credit card. Don't require a phone number. Allow a user to signup using a social profile login instead. Make is as easy and painless as possible for them to try our your trial product.

  • KC

    Kenn Costales

    almost 4 years ago #

    I would suggest capturing them through how-to articles OR a tools then capture their email through a free bonus or free report.

    Here are some examples:
    - Free Bonus Types: http://www.hubspot.com/free-marketing-resources
    - How-to plus Bonus (wait for the pop-up): https://sumome.com/stories/more-email-signups
    - Free Tool: http://churn-rate.com/ (from RJ Metrics)

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