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So I have a buddy that has a website in the gun/ammunition space and he was telling me how hard acquisition was without the use of Facebook or Google paid platforms.


Everyone seems to be using Facebook to scale but what do those who's accounts get flagged for "non-compliant" content do? I told him about viral contests and some of the success I had seen with this marketing method and he decided to give it a go.


Breakdown of the contest and a QA session after setting up the contest - http://vyper.io/blog/case-study-how-to-get-leads-without-facebook-google-ads/


After running the contest it was validated that this method worked quite well for those niches that are not allowed on paid social. What other methods have you guys used to promote brands/websites that are not allowed on Facebook and Google paid platforms?

  • ML

    Martin Lewis

    almost 3 years ago #

    Hey Jack, That's a interesting thing to run a contest. Indeed you must have publicized on to these social media channels (Facebook, Google) to get the leads.
    Another way to get good leads in via pre-launch. We have done this in past and got great response.

    Have a look at this image: http://i.imgur.com/ab4X8Is.jpg

    You need to create hype about the product. In your case, this might be 'xx Gun with xx feature.... Launching soon.... Register to get the first information'

    This creates interest, curiosity in the audience and out of curiosity more audience (Target audience) tend to register and will give you an entire set (list) of people who are more likely to buy your product.

    You can innovate more and a successful implementation will give the desired results.

    I hope this helps.

    • JP

      Jack Paxton

      almost 3 years ago #

      Super helpful, in the pre-launch are you just using your own email list to announce this? How are you reaching new prospects or are you incentivizing the share of the launch or something?

  • JA

    Justin Adelson

    almost 3 years ago #

    I'm going to start by saying that I've never encountered this issue so I do not have direct experience. That being said because Facebook and Google have strict guidelines on paid content it doesn't mean that other networks are similar. Every hobby or lifestyle have online communities that are active on public forums - for example, I am a home brewer and used to frequent Home Brew Talk (http://www.homebrewtalk.com/) to chat with like-minded brewers. The forum provided sponsorship opportunities to retailers and the like; they often ran promotions that required some sort of email submission to get leads.

    I would recommend compiling a list of public/private firearm forums and communities on the web to figure out which ones have the highest traffic and provides the best opportunity for impressions and conversions.

    • JP

      Jack Paxton

      almost 3 years ago #

      Thanks, Justin. We were thinking of doing that but the time to result ratio was a lot lower than running the contest. The contest really only took a few hours to setup then few hours to promote.

      Going down the path of sponsorship required a lot more account/relationship management and was a lot harder to scale.

      I think a combination of a contest and a sponsorship placement would be awesome! Might look into that actually ;)

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