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What do you do to get more visibility/reach on Twitter and Facebook?
I'm interested in learning about what strategies or tactics you are using to get more visibility/reach on Twitter and Facebook?
For Twitter, the best thing to do is simply post more often. Why? It's a noisy platform and your followers are in a variety of timezones. Many of them won't see an update that only goes out once. If you want to extend your reach on Twitter, get over your fear of sharing repeat content.
Buffer makes sharing (and re-sharing) high volumes of great content incredibly easy. If you want to try the volume strategy, don't attempt it without Buffer.
Once you have Buffer, start doing things like:
1. Tweet a lot, 10-20 times a day is not too much
2. Reshare old content, we frequently tweet blog posts that are a year old and they still get the same engagement numbers as fresh content
3. Reshare your most popular content (a LOT). Buffer makes it super easy to see what posts are getting the most engagement, keep on reposting them!
4. Set up the Buffer plugin and easily share content from around the web
5. To @superUser65's (Andrei Ghiul) point above, influencer marketing is important on any channel. When you Buffer someone's article, tag them in your tweet and let them know why you liked it. It takes 1 minute to find their Twitter handle, but they'll appreciate the gesture.
For the record, I'm not in any way affiliated with Buffer :) I have been a happy user of their tool for close to a year.
I've always thought I'd be able to do the mass posting thing without Buffer, but I think you convinced me to sign up and actually start using Buffer. Thank you!
You definitely sound like you are a Big Buffer fan :)
Thanks for the insights. I'll try to post (often)!
Question for you Janessa, did you ever use Buffer's "Suggestions" tool?
No, I haven't. I have all the blogs I follow in Feedly so my workflow tends to be going through recent posts there and then adding the good stuff to Buffer.
On Facebook in the past we would carefully plan, write, and deploy 1-2 posts a day on a variety of topics that fell under the scope of our brand. Now we post 4-5 times a day, but if a post is outperforming the rest we quickly suspend what we had planned and create new posts on the hot topic/story of the day. Boosting a hot post with FB is cost prohibitive because of our audience size. This change has worked well for us. Reach and engagement increased quite a bit and has not subsided. We also monitor FB closely and respond quickly to questions and comments. A top recent post of ours attained: 1.8 million reached; 27,162 shares; 50,667 likes; and 4,103 comments.
Interesting. I see a lot of users pointing out increased frequency of posting. I agree, that shoudl be done. Especially when the shelf life is so short for SM Posts.
Thanks for the answer!
The Analytics tools provided by these platforms are your friend.
The lowest hanging fruit is to identify the categories of posts that get more engagement and just post more of that kind of (great) content.
I've been trying to do exactly that. Thanks.
For Twitter I would say automate your follows to reach people in your niche. The follow and follow back method is still going strong. More followers more reach.
For FB. Organic reach is horrible. I would say find a handful of groups that have nice engagement and get involved.
Thanks for the inputs.
I subscribe to the influencer marketing idea. Also, another thing that helped me increase the reach of my posts on my Facebook Page is to share the posts on niche Facebook groups (the same posts on my page I go and share them with the targeted groups).
The Facebook groups are already targeted. The members have common interests, so chances are, that if you are in the same niche, and your content is high quality, people will like what they see. But of course, like everywhere, too much self-promotion is frown upon. You need to interact with people and genuinely help them before starting promoting your products/services and so on.
I've used Facebook groups for a lot of promotions and tried tracking the inflow of traffic from them as well.
I'm not sure whether those groups were not ideal or had reached a saturation level that people interest as anticipated. Perhaps, I'll try this approach with better re-targeting and helpful content first.
1. Tag other facebook pages
2. Use emoji in the status
3. Share on facebook group
4. Use Sniply link
5. Post video with sniply link
Interesting. Haven't used Sniply much, will give it a shot.
I have found Sniply to be a hugely undervalued tool and can lead to huge conversions and virality. On one post I spent less than an hour creating for buzzfeed I got 80 email conversions and over 2,000 uniques that clicked through to my main site.
One option is influencer marketing. Depending on your consumer demographic, more preferrable to B2C markets, this can be a very efficient way to reach larger audiences.
We've started Investing in that as well.
Post timing + Analytics tools
Post timings are definitely something to focus on. I've experimented with a lot of timings but there seems to be a lot of discrepancies.
Thanks for your response.
1 - use eye catching images
2 - post when your fans are online
Thanks for your response. I'm certainly doing that.
Specially when you start leveraging FB's Custom Audiences and Retartgeting (linked to your website relevant page/landing page)...I love how FB is building up their ad engine.
Increasing the frequency of posting and re-sharing maybe fine but nothing increases the visibility/reach like FB ads...specially when you are starting out/small business. Unless you dont have a budget, there's no reason why you cant spend some small amount to push your content further.
And B2B or B2C really does not matter as even for B2B there's individuals behind the enterprise and chances are most of them are on FB.
Check out Jon Loomer's site for more ideas about what you can do to for increasing reach/visibility/lead gen (am just a fan not associated any way with him).
Fb ads of course help. Overtime the organic reach has decreased way too much.
Indeed Facebook has strengthened its ad engine (steadily) over the years.
Thanks or your response.
I am not much into tweeter so can't help you with it but for facebook you need to check activity of your users by time. Also you can't keep posting same type of things all the time. It's best to keep posting not only photos for example but also videos and text from time to time. It's also good to get back to some of posts from past and reply to some of old comments.
Definitely re-posting the same stuff is a strict no-no.
Replying to old posts' comments is a nice trick. Thanks Phil.
You're welcome. You can also check this article: http://neilpatel.com/2015/09/27/13-secrets-thatll-boost-your-facebook-organic-reach/
Here's been my experience with Twitter. Over the last three months, Nov 2015 to January 2016, my tweet impressions have increased from 36,000 to 154,000. At the same time, my following has increased from about 2,183 to its current level of 5,335.
In the simplest terms, more followers bring you more reach with every tweet. However, those impressions only occur if your followers are online.
I use Buffer, which has a feature that analyzes your audience to determine the best times to tweet. Keep in mind you may have followers in different time zones who are sleeping when you're busy tweeting. So either tweet your stuff once more, when they're active or post more stuff.
Impressions get increased when other people retweet your stuff. I use Buffer to analyse which of my tweets as received the most retweets, and often repost them at a different time, for even more retweets.
Copromote.com is another service I've used. You earn credits for retweeting other people, which you can use to get others to retweet you! This works as long as you can find appropriate content.
Lastly I use quuu.co which has helped get me a lot of retweets. They supply hand-curated content suggestions for social media. It's free to use, but you do have to pay a little if you want to promote your content.
However, I am a "quuurator" for Quuu and always looking for good content to curate and submit, for free. So send me a link to your blog and I'll see what I can do.
I do use Buffer. I'll use the other two tools as well.
The most effective tactic I've used on Facebook is to join a lot of groups on the subject you're interested in. Start posting questions (Which you can use for content later) and commenting on others posts. Just spending 10-30 minutes doing this in 5-10 groups will get you noticed and familiar. After about a week you can start answering questions and linking to content you've produced on the subject, just make sure you aren't doing it with every comment/post. I've gotten multiple email subscribers, page views and 2 guest post opportunities this way.
With twitter, you need to build up an audience a bit more than on FB, but I was able to get almost 1500 followers in a month when I started. From there use Hootsuite or Buffer to schedule out 5-20 tweets a day. Some of the other comments talk about burning out your audience and they are right, so mix up your tweets between promotional stuff, musings, quotes, etc. Just make sure they are relevant. You'll be able to grow your audience organically this way as well as people like and retweet your content.
- Use cool and aesthetic images to attract viewers
- Use pics of professional life to tell a story behind your startup
- Updates should encourage a discussion
- Create a event on facebook for your upcoming events/meets/conferances
- Have a budget then spend on facebook ads
- Use proper tag while you tweet
- Write/tweet as precise as possible
- Each tweet should lead to your product/service with small url
- Retweet influencers' tweet when it's on hot topics
- Comment on big discussions
You should try social media management platforms such as Crowdfire App.
I'm a bit of a twitter newbie but posting/reposting really great content that is from great sources/industry leaders gets a lot more attention than trying to get traffic to one of your pages.
The Digital space is getting saturated. Agree good content helps, but even with content, promotions take a hit. Ultimate purpose is to drive traffic to the page anyways.
You're absolutely right Mohammad. Engagement doesn't matter if they never move off the platform to your page. Might as well post pictures of cute kittens! Even though I spend a lot of time on Twitter, Facebook still brings me more signups to my newsletter Growth Hacking Digest.
The more re tweet you will do , the more traffic will come on your page.Listen your audience and post what do they want.
Understanding audience is the key, but the this can only work when you have a defined set of audience who consume your content.
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