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Hey guys! Would love to hear your thoughts! We have around 10K users who visit our website daily, use our products and active in discussions within the "community-chat" feature we have on our site. We would like to treat those users like a community. Give them a feeling that we know about them and appreciate their daily use of our product. But, we don't want to take their discussions out of our website - we want to build a kind of "Program for empowering users" without opening a dedicated FB group or using a community management tool.

Here are a few ideas I already have in mind;

- Contact them by email, send them merch, thank them privately.

- Later, we can get them involved in product decisions, get them to test new features and give us feedback.

We can create an LP for them to sign up for a “beta tester/gold user” program where they’ll get access to features before everyone else.

Do you have any other creative ideas? How can we further empower our top users within our website?

Thanks!

  • TC

    Tad Chef

    over 1 year ago #

    There are many onsite ways to encourage community participation. A common one is to allow people to create a profile on your site.

    You can also assign badges to active or valuable users. A bit of gamification with a most active, trusted, longest standing user list helps facilitate that.

    Having a dedicated community manager who responds to users, gives feedback and offers help when needed is also a good idea.

    Last but not least including the best contributions in the actual editorial site content is a huge benefit for community members.

  • MA

    Mikael Araújo

    about 1 month ago #

    Share content (Videos, blog posts, etc) that help the users to use your products/services in the best way. How can they cheap money using your product? How can they improve their status? How can they help other people, etc.

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