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Just recently opened a brand new publication on Medium for my company. It looks great and smells wonderful, but I'm not sure how to get it noticed. I followed some other publications and writers, wrote some comments and 'heart' some stories but to no avail. Would really appreciate some guidance, help and tips on how to start driving traffic to the publication. Thanks & Cheers!

  • JD

    Julien DEVOIR

    over 3 years ago #

    Hello!

    Here you can find the best process I know and use : https://growandconvert.com/content-marketing/going-viral-medium/

    • AD

      Assaf Dudai

      over 3 years ago #

      Thanks Julien! Lots of good pointers there to try. Though the bulk of the process relates to "finding the right publication", which is problematic for me, since I am the publication. Still, cheers!

  • NA

    Nerissa Atkinson

    over 3 years ago #

    Are you only being active in Medium, or are you cross-pollinating with other platforms like Twitter? Have you got a customer audience you can share it with to help with awareness?

    • AD

      Assaf Dudai

      over 3 years ago #

      Definitely cross-pollinating (kudos for the wording!) with Twitter. And yes, got customer audience, though my Paid Media guy is reluctant to drive paid traffic to "plain-old" non-converting content, which I can understand, since he has a limited budget and monthly lead-to-MQL target. You know how it works...

      How do you feel about an email to all the nurture funnel recommending them to check our new Medium publication?

      • NA

        Nerissa Atkinson

        over 3 years ago #

        I'd definitely consider it, provided the content is relevant to their stage/challenges. But chances are that they won't regularly seek it out, so you might be best sending them regular content directly (almost guaranteed to get better open rates and clicks) - assume you're doing this through lead nurture emails.

        Which means you're back to the old chestnut; 'how get people to my content'. And that's all the tactics covered by paid, organic and earned. Where else is your audience hanging out, that you can reach them?

        What's the intent of your magazine - lead generation? Retention? Thought leadership? Basic traffic? That might determine how much you could justify spending.

        Also, is there a reason you've chosen Medium rather than a sub-directory blog, or a Flipboard magazine that naturally drives people to your site?

    • AD

      Assaf Dudai

      over 3 years ago #

      Nerissa (replying here because can't double-reply below...), my audience hangs out at the B2B marketing universe, which I have courted extensively by writing A LOT in the last six months in pretty much all leading publications, in order to get the BrightInfo word out there.

      Now it's time to start bringing them to my own turf - home blog, Medium, to convert and nurture more extensively through content. So that's answers your question regrading the intent behind Medium.

      As for choosing Medium - a lot of my audience is already there and I'm looking to leverage it.

  • SA

    Shivankit Arora

    over 3 years ago #

    Once you are done with writing the content on Medium.com, engage with people in your industry or influencers. While doing so share the links to your medium post and also make sure you tag the person. This will not just make sure that you comment is seen by the influencer but also by his/her followers. You also try to schedule and share the link on your wall of facebook and twitter.
    Thirdly try taking part in discussion forums and share the link to your medium publication there as well.
    Let me know if it helps!
    Cheers
    Shivankit

  • MB

    Marco Burgin

    over 3 years ago #

    Good afternoon.

    You've studied about SEO, working well with SEO you get great results.

    Knowing how to edit, use keywords, configure the page correctly ... among other good manners adopted by SEO, you will achieve great results.

    All this gives a certain job, but it is rewarding to see the results, always remember to metrify and when you need to make small adjustments and see what changes in the results.

    • AD

      Assaf Dudai

      over 3 years ago #

      Thanks Marco. SEO is a pretty wide-arching effort but as you say, definitely worth it.
      Happy New Year!

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