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I'm looking to move from Agency work to in-house. I currently work with around 10 different websites, and am quite busy. Moving in-house, I'll be focusing on one website. How should I occupy my time, given that I'll be working full time with it? My concern is that I'll run out of testing ideas if I do several tests a week as I do now across multiple clients. Should I spend my extra time focusing on the data to justify tests? Thanks in advance.

  • SE

    Sean Ellis

    over 4 years ago #

    I'd recommend spending at least some time working with other team members to generate ideas. for example, I've found if you can identify a usability issue (through quant/qual research) and share that usability issue via a user testing video, you'll have more ideas than you could imagine from other team members. By continuing to build a backlog then it becomes about prioritizing test ideas more than constantly having to come up with your own ideas. If you share results back with people, this can be important for generating even more ideas.

    • AS

      Abu Bakar Sadeeq

      over 4 years ago #

      Interesting thoughts :)

    • SW

      Seth Waite

      over 4 years ago #

      I agree with Sean that if you include others you will quickly get lots of ideas.

      I would also recommend talking to people outside the team and watch them use the site. You can do this for free by asking friends and family that might fit the target audience to use the site while you watch. You'll see what people click on, read/watch, and struggle with understanding. That'll help lots of ideas as well.

      One more tip is to break down your site into multiple stages. Then tackle stages a week at a time. By the time you get through all of the stages you will have fresh eyes to new problems and updates to previous tests for each stage. Stages include thinking about registration/login, lead generation, support/concerns/faq, product/features, pricing, checkout, sharing/referrals, etc.

      There are so many stages in the lifecycle of a digital product to test.

  • SS

    Saulo Segurado

    over 4 years ago #

    That's pretty much it Sean.

  • AM

    Alicia Montero

    over 4 years ago #

    It is important to have a clear image of what you want to accomplish and the hypotheses to get there. Then, spend time implementing and measuring. I would say 20% planning, 80% executing

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