A complete solution for growth teams
The end-to-end platform for content teams
Actionable Analytics insights in your inbox
Whether you need an in-company growth workshop,
hire and train a new growth team, deploy a growth
strategy or simply get a growth assessment before
planning the next steps, we've got you covered!
The #1 community for scalable growth.
Learn with the best minds in the world.
No results found for your search
How is Facebook as a medium to large enterprise B2B lead source?
I've seen some beautiful and efficient campaigns from the likes of IBM/Microsoft, some of them targeting me and they've actually managed to convert.
I've seen two main directions with this:
1. Promote a downloadable report/white paper etc. in exchange for contact details (this seems to be the most frequently used, especially if you are a well known brand). Documents containing numbers/statistics seem to be irresistible for businesses, I can't stop clicking ads promoting something like this!
2. Send people directly to landing page then retarget. I think IBM does this quite often at the moment with their Watson Analytics tool. I've seen quite a few ads promoting different characteristics/benefits of the product, until one of them made me click.
Hope it helps!
Appreciate the reply. I find myself clicking on statistic-related whitepapers a lot too!
A follow-up question:
Were you at work when you were browsing Facebook?
Yes it happened at work as well. I was both when I was working (social media campaigns) and when procrastinating on Facebook :)
I don't have much experience with large enterprise, but I've found that Facebook is harder to get right for B2B than for a consumer product. I think that for the most part, people separate their work lives from their Facebook browsing. That said, the audience network placement is a good bet if you're set on using Facebook.
I found [this article](https://growthhackers.com/articles/the-most-scalable-channel-for-large-highly-qualified-saas-leads-hint-it-s-not-facebook-6ce39355-16ac-4aca-a873-a4d61979f1a2) about successful/scalable channels for enterprise acquisition.
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.
Sweet! The link has been copied to your clip boardy board!
Flash isn't supported. Please copy the link manually.