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How important is voice search for a brand's SEO strategy today?
If you haven't yet read this article by Brian Dean, I'd highly recommend it: https://backlinko.com/voice-search-seo-study
From his article, Voice Search seems to be growing in popularity, but currently it looks like those that already rank highly on Desktop search are ranking for voice search: "Content that ranks highly in desktop search is also very likely to appear as a voice search answer. In fact, approximately 75% of voice search results rank in the top 3 for that query"
Our company won't be optimizing for it in the near future, but you may want to do so if you feel it fits your target audience and strategy. Best of luck!
Thanks for sharing this! This certainly helps!
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