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It is well understood that early growth strategies do not work out after reaching initial scale. This is where many companies struggle (also after securing seed round and preparing for Series A round). Are there any broad based learnings on change of strategies?

  • AM

    Amanda Milligan

    over 3 years ago #

    When marketing our agency, we focused on long-term investments and results.

    In about two years, we saw a 667% increase in our annual lead flow.

    During that time, we focused on content marketing and digital PR, which are the same services we offer to our clients. The following components were crucial:

    - Generating *new* data and studies that were pertinent to our industry to build authority (and get published on sites like Harvard Business Review and Moz)
    - Having a content strategy that involved BOTH general awareness goals (less brand-focused content with the objective of attracting links and brand attention) and lead gen goals (more brand-focused content with the objective of getting in front of the eyes of people interested in content marketing services)
    - Personalized pitching, which involves thoroughly researching which writers and publishers would be best suited and most interested in the content and crafting customized pitch emails accordingly

    Happy to answer any questions! You can find the case study here: http://www.frac.tl/portfolio-item/b2b-lead-generation-case-study/

  • AA

    Anuj Adhiya

    over 3 years ago #

    This post by @ashmaurya may be helpful: https://growthhackers.com/articles/the-10x-product-launch/ (he's also expanded on this central idea in his Scaling Lean book)