A complete solution for growth teams
The end-to-end platform for content teams
Actionable Analytics insights in your inbox
Whether you need an in-company growth workshop,
hire and train a new growth team, deploy a growth
strategy or simply get a growth assessment before
planning the next steps, we've got you covered!
The #1 community for scalable growth.
Learn with the best minds in the world.
No results found for your search
How does one get organic traffic to their e-commerce store?
To build on what Sercan said, SEO will be a big factor in getting that organic search traffic to your store. However, you need to think about your customer's needs and how you will create your product descriptions and store content to get found. Google still values keywords as one of the factors for ranking websites on search result pages, but not a lot of people search for products by keywords anymore - they generally use phrases, like:
Keyword: Men's Wide Width Shoes
Phrase: Where can I buy men's shoes with wide sizes?
You wouldn't put phrases like that directly into your copy, but you can use longer phrase-focus wording for targeting phrase-style searches:
Justin's Shoe Emporium - Specializing in Men's Shoes with Regular, Wide, and Narrow Sizes.
Hi Justin, thank you for the generous explanation. May I know what would you recommend for short 1-2 week campaigns (like Black Friday sales)?
There is no such thing as a short 1-2 week SEO campaign. Most SEO tactics can take three to six months to show any noticeable results. What I would recommend is creating blog posts or seasonal-specific landing pages at least one to two months prior to when you would normally start the short campaigns and then use paid and non-paid social media tactics to drive traffic to it. Never delete or remove those specific posts/pages; once the campaign is finished just remove the internal link from navigation - you do not want to get external links to your site that are then broken.
Sorry for the delayed response.
Here are a few suggestions:
1. Make sure you use unique product descriptions to avoid duplicate content. Think about the keywords you want to rank for, but don't add them at the expense of conversions. What users do after landing on a page is part of Google's algorithm. When people purchase, Google will see that as the page result as meeting the search users' need.
2. Make sure your site is structured well. How you categorize products matters.
3. Build links back to your site. A blog or product guides can be helpful in getting links, which can increase your domain rank. For individual product pages, reach out to site owner's who link to similar content. If you can find ones that have broken or outdated links, that's a perfect opportunity to reach out to the site owner and suggest your link as a replacement. Resource pages and blogs with product listings are other potential places to acquire backlinks.
4. Actively seek out reviews from your customers when they purchase products. This adds fresh, unique content to your product pages, which are both important ranking factors.
Hope that helps. Best of luck.
Hey Sean, thank you for the SEO advice! We are currently doing everything except no.4. May I know what would you recommend for short 1-2 week campaigns (like Black Friday sales)?
To be honest, I don't really know of any reliable strategies for boosting organic traffic on a short timeframe. I think you might be better off using the budget and resources for that on paid traffic.
SEO takes time but it delivers traffic over a longer period of time. Why spend all that time, energy and money trying to rank for something that's only going to give you traffic for one or two weeks? Paid advertising can start delivering traffic immediately and you can shut it of once your sale is over.
if you want exactly organic traffic, you need to SEO for categorie pages and product pages.
Thanks for the tip, Sercan! We are currently doing linkbuilding and SEO but what would you recommend for short ecommerce campaigns that last say 1-2 weeks at a time? Like Black Friday Sales?
Maybe you can do gamefiction. Hide a symbol or icon in your web site and ask to your costumers "Lets find it and win a free X (u have to find that X). So, they will see, read and meet your product pages. And maybe your bounce raiting go down (this is good for seo). Same time, show them a strong campaign like Black Friday.
Maybe they need to "Happy Monday", you know every body talk about the monday sendrom :)
sorry about my English, i just wake up :)
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.
Sweet! The link has been copied to your clip boardy board!
Flash isn't supported. Please copy the link manually.