A complete solution for growth teams
The end-to-end platform for content teams
Actionable Analytics insights in your inbox
Whether you need an in-company growth workshop,
hire and train a new growth team, deploy a growth
strategy or simply get a growth assessment before
planning the next steps, we've got you covered!
The #1 community for scalable growth.
Learn with the best minds in the world.
No results found for your search
How do you validate your idea with early adopters?
Create a landing page that explains the benefits of your product and drive traffic to this landing page. You can make a pretty simple page. You don't need to worry too much about copy - just focus on clearly communicating the value proposition. The goal here isn't to land paying customers - the goal here is to find people who might be interested in your product. You will also want to do some cold outreach to folks who might be interested in the service. Whether it's outreach through Twitter, Medium comments, LinkedIn or Facebook groups - do whatever it takes to get in touch with potential customers. From there, you want to talk to them... Talk to them about the tools they use today, why they would be interested in this product, what they currently do to solve a problem, etc...
Create a Facebook ad to your intended target audience and look at CTR and engagement metrics on the ad. Really cheap and easy way to test. If these are high, there's a chance you may be on to something.
To avoid disappointing these users, just put a "coming soon" message with email form (for updates) on the landing page.
Create a tiny version of your product/service, promote it through adwords, facebook ads with a simplified landing page.
A tiny version is a simpler version of your product, which contain only a few features of the complete product, and requires very few resources to build.
For example, if your main product is a video course on growth hacking, a tiny version would be an email course for the same. You can also transform users of your tiny version into the customers/users for the full-fledged product/service.
I highly recommend picking up a copy of @ashmaurya's "Running Lean" book. This is pretty much the best playbook I know of to go from scratch to validating your offering.
Experiment, tweak, experiment again. Experiment till you succeed
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.
Sweet! The link has been copied to your clip boardy board!
Flash isn't supported. Please copy the link manually.