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I am aware of the common methods used to derive the brand value, however I am looking for a definitive formula/pattern that one can follow to measure brand value from time to time. Have you tried a particular method or formula for your organization?

  • JC

    Jeroen Corthout

    4 days ago #

    Recently had a discussion about this with Sujan Patel of Mailshake. We concluded that the best practical way for a startup is measuring brand mentions with a tool like Brand24, Awario, ...

  • MM

    Masha Maksimava

    2 days ago #

    Depends on what exactly you're trying to measure... How would you define 'brand value'?

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