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  • GR

    Gigi Rodgers

    over 3 years ago #

    Why is everyone saying that Twitter is on the decline?
    I still consider it the "water cooler" or "break room" of the internet. If I ever want to hear "breaking news" (and opinions) - you go on Twitter.
    So, why are they in trouble? :c.

  • NR

    Namrutha Ramanathan

    over 3 years ago #

    Apart from breaking news (looking at it from a pure B2B angle), Twitter sure needs a different strategy. They did a SMB programme where an account manager was in touch to get the ads running, did a few experiments, but it was stopped midway- no idea why. Ecommerce brands are using it as customer care. I see only Hubspot running ads (that too for their academy- which is not their revenue generating piece). As a free channel, it still lives on. But for how much longer?

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