I'm hoping to get an assist from this community. I'm looking for anyone that has great experience with B2B lead management in Salesforce + HubSpot. If you're someone that knows this topic well, I would love your first-hand knowledge on the questions below: How do you automate and assign leads when they have become "Marketing Qualified"? What are your triggers? Do you have any "Instant Triggers"? How do you count how many leads have reached Marketing Qualified in a given month? Do you count using campaigns, lead source, teams/departments, etc.? How do you identify & take back leads & contacts that have "gone cold" or are "closed lost"? Are your teams broken into territories? And are you also leveraging an inbound and outbound sales development team to qualify leads for closers? How do you handle lead distribution if so? What do you do about requalified leads that are already owned by a rep or closer? For ROI reporting, do you use first touch or last touch or do you have multi-touch attribution? If so, how? (we do something, but not very advanced) If you have documentation or resources you can point me to I would love to learn about that as well.