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Launching our first podcast. Currently applying my content marketing philosophy to the whole process but would love some insight for podcasts specifically.
Current approach:
1. Quality>Quantity
2. Solve a problem
3. Provide actionable insight
4. Hustle just as hard to distribute as you did to create
5. Leverage your guest's audience
6. Use the podcast as a "content upgrade" to existing and future blog posts

  • JG

    jordan gutierrez

    about 2 years ago #

    1- use skyscraper technique on podcast as well
    2- promote it to your audience
    3- get a lot of guest and use their audience
    4- https://www.libsyn.com/ is really good tool
    5- podcast are really advance, use it after you've nailed blog/video/social

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