Hey all, I run growth at Book in a Box. We take people all the way from jumble of ideas in their head to a professionally published book in about six months. While we're not a SaaS company, I've gotten a lot of value out of approaching our marketing and sales from a growth framework - designing experiments, testing, and building them into miniature growth engines. I'm curious to know how many other B2C companies that do not offer software as a service, but just a service, are approaching growth / growth hacking.
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