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I need a growth hack for marketing myself as growth hacker. As a freelance growth-hacker, how do you advertise you're a a growth hacker, without using the word hacker? Basically, how do you front face yourself to the corporate world as a growth hacker, w/o scaring off potential clients. 

  • PV

    Pascal van Steen

    almost 4 years ago #

    I always call myself a growth marketer when communicating with corporates :)

  • JA

    Justin Adelson

    almost 4 years ago #

    Similar to Pascal, I brand myself as a Full Stack Marketer.

    Let's be honest, the startup community just makes up titles that best describes what someone might actually do. While I was working at the MIT Entrepreneurship Center, my paycheck said that I was a communications coordinator, but my (un)official title was Entrepreneurial Content Development Manager. If you are worried that "Growth Hacker" is actually going to scare away potential clients then I recommend using and/or creating a title that your audience will recognize when they read it. I generally market myself toward startups and small businesses who are already familiar with the term "full stack" since it is generally used for developers; my play on the term is using Marketer instead of Developer.

    Hope that helps!

  • OK

    Onnno Karman

    almost 4 years ago #

    What the hack?

    I don't think start-ups (or any company) would be or should be afraid of the term 'growth hacker'.

    But if you are unsure about it, test it :)

    You could test with:

    Growth Specialist
    Growth Expert
    Growth Enabler
    Growth Hacker

    But 'Growth Hacker' is quite self-explanatory, I would say.