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Hey there! We have a problem for our Marketing SaaS. We installed Mixpanel in order to track the activity of our users, and also the Google Analytics, to see the conversions to signed up users (still testing if everything works). The question is > is there any way to measure where your users come from? (In Mixpanel or GA) How exactly should I do it? Any help?! Thansk!

  • JB

    John Barth

    over 3 years ago #

    This should be simple in Google Analytics if you've configured sign up to be a goal. If that's the case, the Conversions > Multi-Channel Funnels > Top Conversion Paths report should work for this. Once you load it, change the primary dimension to "Source/Medium Path". Make sure to configure the options at the top to pick the right conversions, and often times it'll default the path length to 2 or more, when I want to see all paths. If you want the campaign data as well to show here, select a secondary dimension of "Campaign path".

    This should have the info you're looking for!

  • CG

    Carolina Gomez Gilabert

    over 3 years ago #

    Also, if you're creating campaigns and want to track them it's always good to use a tool like: raventools.com/gaconfig/google-analytics-url-builder/ to create custom UTM parameters so you can track individual campaigns in Google Analytics...

  • GM

    Gennie Mcinnis

    over 3 years ago #

    Just login to your Google analytics by gmail and select the website/ Then select the time period and at the left you saw lots of options. From there you select acquisition> source/Medium. you can also change the geo location or demography .

  • TV

    Tyler van der Hoeven

    over 3 years ago #

    We use https://segment.com/ for a lot of this kind of stuff. It's a little work on the backend but once you get it implemented you can track referral sites very easily and include it as a parameter in your customer data across other apps like GA or Mixpanel.

  • JG

    Jeff Gates

    over 3 years ago #

    I have two events; Visit_website and register_website. You can track these in a funnel. I have more events than this but for simplicity, this was my answer.

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