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How common are "black hat" SEO Practices?
I'm just curious. For mainstream SEO agencies, how common are black hat SEO practices?
Black Hat Seo Strategy is rarely used in SEO agencies . It is mostly the White Hat SEO that is often used .
I have seen duplicate content working just fine for some, check out the footer of this website http://www.dogtownmedia.com/ they have duplicate city pages ranking on Google first page.
Now according to SEO experts this is a big NO and you can only rank with fresh content but obviously they are wrong! These guys cloned a page 15 times just changing the city name and they are on Google's first page on almost all of them.
Another example of duplicate/non fresh content is a blog post I just wrote. Its a tool list for Appreneurs and I simply copy pasted content in there from each tools website: https://www.kogimobile.com/blog/list-of-essential-tools-for-appreneurs/
This blog post is ranking on the first page with the keywords "Appreneur + Tools".
There is no fresh content in there since all the content is taken from tool websites but its ranking.
For agencies, they're rarely used.. Unless:
A) A client specifically asks you for a black hat strategy.. Some industries want quick results and don't care about the branding behind it.
B) They're a cowboy agency that does it on the cheap and uses poorly made blog networks to rank (but also jeopardize) their clients.
In terms of SEOs using black hat on their own sites? It's extremely often.. I've met tons of SEOs that do white hat all day long at their agency job, but come home at night building blog networks and buying link placements for their side earners - Probably the sign of a good SEO though, knowing both and being able to do both well is a good SEO.
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