More and more people are consuming content directly on social media. Especially, on mobile devices. Platforms such as Facebook, LinkedIn, Instagram, Snapchat, and Pinterest want your content. And... They want your audience. Organic reach is dropping heavily across the board. And... With Facebook rolling out advertising to groups, we may soon see organic reach being affected here. There are now 2 billion plus active social media users worldwide and this figure is expected to continue to grow. Especially, as more and more people get connected and mobile device usage grows. So... How do you leverage these platforms in order to continue to own your audience, grow your email list and drive traffic to your site? Is pay to play the only way?