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How can one use social media to increase website's organic traffic?
I'm more interested in how B2B companies are doing it and what channels are they leveraging to do so.
Create insightful content for your target audience and share it across your social networks. Also, use those social networks to reach out to potential customers... LinkedIn is especially good for B2B. Answer questions on sites like Twitter and Quora.
Hey Chris, Thanks for taking time to address my question. However, we are doing all the hacks mentioned by you. What I'm seeking is a way where we could leverage social channels to increase website traffic organically. Right now all I can see is sharing your best content to LinkedIn groups and Answering Quora.
While we continue to do that, is there anything else that can be done? Because honestly, the challenge for B2B on social media has never been easier and will never be.
Genuine, meaningful engagement goes a long way. Dont think of it is a sales tool. Be you, share your expertise and tweets that are interesting to you and in line with your product and the network will naturally grow. It won't happen overnight, unfortunately.
Hi, did you try to find and contact people or pages,that are considered to be the social media influencers in your industry?
Well when it comes to leveraging Social Media for B2B marketing, LinkedIn comes on top. But apart from just posting content on various, one needs to see whether that content is working. Most of the content that we post, might not bring us the results that we aim for. So it is important for us to give equal attention to the medium of distribution as well as actual reach of the content we share.
Here is a video of Larry Kim sharing his idea behind recognizing content that works - https://www.facebook.com/socialpilot.co/posts/1116480138553139. Hope you find it helpful!
Regularly share your content on Twitter, Facebook, LinkedIn etc. If there is such possibility to ask other people/friends/etc to promote your page, do it. Identify what makes you distinct from your competitors and make some experiment with videos (both prepared and live stream), infographics, and other kinds of content that will catch people’s interest.
It's a unique and genuine post. I'm waiting for such a nice post next. Thanks for sharing such helpful article.
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