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How can I advertise on Snapchat?
I keep hearing a lot about Snapchat ads lately.
Is the platform already open for all marketers or just the big dogs?
I've been looking into the Snapchat platform a lot lately both for promotion and for advertising opportunities for my clients. It appears to me they handle ads through their partners which you can see here: https://www.snapchat.com/partners. I would recommend not contacting their partners unless you're familiar with one of them but rather contacting them directly through the "Other Ad Inquiry" option. Let me know how it goes if you reach out, I'm super curious about Snapchat.
Thanks, I wrote them an email. I will post it here if I get an answer.
Super curious about Snapchat advertising possibilities, too.
Big fan of what Amazon does with DJ Khaled, or what Kristina Bazan has achieved in the fashion vertical.
Would be great to explore more this channel and analytics integration.
Can you be as nimble as on other channels to target millennials?
Geofilters are a great way to advertise on Snapchat. They can include your logo and branding so they're amazing for brand awareness. I recommend targeting areas that you know your target market will be gathering in. Such as shopping malls and events. I got mine made by https://customfilterz.com/ and they were awesome.
Thanks, their service looks great!
You can also make your own and not pay a company a huge amount for a custom geofilter by doing it directly through Snapchat. https://www.snapchat.com/on-demand
Last Monday Snapchat announced that they're going to launch an ads API that will let third-party vendors sell their ad inventory. They're also planning to start having ads in between user stories, so there will be more real estate for ads. I don't think these features are live yet, but it means that down the line it will be a lot easier to promote using Snapchat in a way that isn't as reliant on location as geofilters and will probably include a diversity of targeting options.
1. Paid Geofilters are the only option available to the AVERAGE marketer.
2. The API release follows the footsteps of Twitter, Instagram, and Facebook launching their full, public platforms. In other words, the components of the current API will closely resemble the first public launch in the coming months. The current ad placements and estimated costs are:
- Advertise within Discover Stories ($$$$)
- Advertise within Local stories ($$$)
- Advertise between a user's friend story feed ($)
- Sponsored story ($$$$$)
- Sponsored geofilter ($-$$$$$)
- Sponsored Lens ($$$-$$$$$)
Gave a little more commentary here :) http://blog.tryadhawk.com/snapchat-ads/snapchat-advertising-overview/
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