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  • KF

    Kent Fenwick

    almost 4 years ago #

    The best 'growth hack' from music I ever heard was the Grateful Dead strategy.

    The played every night. A new city, a new audience, every single night. I can't remember how long they did this for, but they did it for a long time. Little by little they grew a following, and that following turned into one of the most loyal fanbases in the business.

    Maybe this is impossible to replicate these days, but the analogy could be someone like Flume or Skrillex. Here are two home grown musicians that just kept releasing track after track online. Some were great, some were terrible, but they got better at making their art and over time built up a small following. That allowed them to roll into bigger collaborations.

    It's like a rocket in space trying to reach a new star. At the beginning you go pretty slow, but without the air resistance, ever little gain in speed compounds into a massive acceleration over time.

    Probably not the answer you were looking for, but music like any art does require a certain amount of luck, talent, and persistence.

    • BT

      Blake Thorne

      almost 4 years ago #

      That's some pretty incredible advice. There's a lot to be said about quantity as a device to discover quality.

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