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After reading Hacking growth I was fascinated with the ideas presented in the book.

How can I work in high tempo testing with SEO because as you know It takes time to see the result of the test when it comes to SEO?

  • JA

    Justin Adelson

    about 3 years ago #

    SEO is all about investment - the longer you take to nurture and grow your website the greater the yield in the future. You can't really push immediate results without taking on some sort of risk (i.e. black hat methods). I would recommend the following:

    1. Implement SEO tracking - I use Moz.com; it helps me maintain, monitor, and improve my SEO initiatives. It isn't a crystal ball but it guides me on the right path of success.

    2. Influencer Marketing/External Links - One of the best ways of improving your SEO is through external links (non-social) and referrals. Post some content on your website and reach out to your network to see if they will share it - you'll probably need to reciprocate as well.

    3. Paid advertising - Yes, this is the opposite of SEO, but you can test your website to see if people are actually reading and engaging your content. It will provide you with some quick results and maybe you'll get some referrals from it.

    Hope that helps!

  • BB

    Benjamin Boukris

    about 3 years ago #

    Test with AdWords and Bing Ads.
    If those are relevant acquisition channels for your business, it's highly likely SEO will also be relevant.

    If Adwords is not working, you will have saved lot of time and money not investing in SEO.

    PS : Be careful, Adwords is highly addictive. You may never want to invest in SEO once your adwords campaigns is comfortably bringing you leads. lol

  • MK

    Mikkel Kiærulf Plæhn

    about 3 years ago #

    I don't think your biggest challenge is the duration it takes to see results, but being able to attribute these results to the tests you deploy.

    Essentially high tempo testing is about deploying a set amount of test in a steady cadence. Most tests will need to run for some time in order to achieve statistical significance, but each week you deploy tests and then evaluate when they are final. However, if you don't know which SEO tests gave you a bump in rankings, this will become tricky and potentially limit the volume and type of tests you deploy.

    I would not let this keep you back from trying though, the framework is pretty good if you take the right steps. I could see it working on some level if you focus on different keywords for each test in order to better correlate effort and impact. After all, SEO is also impacted by more than links - you can definitely work on tests within load speed, architecture, user experience etc which are beyond the regular "let's build links and create content" approach.

  • RE

    Rachel Esco

    about 3 years ago #

    You could try purchasing a throw away domain and using black hat methods to accelerate any concepts you want to test.

  • KB

    Kristaps Brencans

    about 3 years ago #

    SEO, social media, ppc testing, its all about steady and organic growth. You can hack things but high tempo will never be achieved unless you're ready to risk. If ready to risk go all out on crazy link buying. There are tons of Facebook groups and you will find the link sellers. Sounds like a drug deal but that's really how it works. Haha so good luck

  • AL

    Arsene Lavaux

    about 3 years ago #

    Hi @muhammadibrahim - You may want to check back the AMA with Will Critchlow, CEO at Distilled. Chris did it a few months ago, last year actually if I recall correctly. In my opinion, what he does is way ahead of the curve. And with their novel attribution methodology you can make SEO attributable. Merci!