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There’s an online trend right now: People suddenly changing the design of their websites, as well as the content. I’m just asking because it seems like an important step which will eat up a lot of resources.

  • SL

    Shaun Ling

    about 5 years ago #

    you change when there's no conversions on the traffic coming in to your websites.

  • JG

    jordan gutierrez

    about 5 years ago #

    Is there ever a time to stop optimizing your website?

    Here is a quick formula to know if you'll need to change your website

    if (conversion_rate !== 100) {
    changewebsite ()
    else {
    youaredone ()


    if you end up triggering youaredone () you should totally do a AMA

  • RR

    Raj Roy

    about 5 years ago #

    Well for my company www.todoed.co we use www.sumome.com to integrate with the website and it provides great content analytics. Tells me how many people are actually digging our website, shows us the hot parts and the cold parts over a period of time by studying the users. Also it has active heatmaps running too to modify on the call to actions of your website. We are actually working on our website right now to reduce the content that is not viewed by 90% of the people who sign up. Also these analytics force us to put some section jump links on our website for the parts we want seen.

  • DR

    Dave Rothenberg

    about 5 years ago #

    It’s simple. when the traffic is getting lower you have to make some changes, optimize your content to fix the problem.

  • CT

    Crestinfo tech

    about 5 years ago #

    Its Very simple...When your website Ranking Dropout on a search engine or there's no conversions traffic coming to your website. The latest search engine research says we have to update our website updated with time to time frequently.

  • JK

    Joel K

    about 5 years ago #

    I'd argue you should CONSTANTLY be measuring activity on the site and making changes whenever you have enough data to support making a move. It's not about wanton, random changes, but scientifically and systematically improving what you're doing towards a goal.