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I've looked around and found some excellent benchmarks but it's either old or it's too industry specific. Here are my best finds: http://flurrymobile.tumblr.com/post/113379517625/app-engagement-the-matrix-reloaded http://blog.soom.la/2015/01/user-retention-hackaing-the-40-20-10-rule-with-love.html

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