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For a social media marketing web app that has got 7,000+ users in 3 months. Out of which about 2000 are lifetime users, 90 recurring (2000 USD MRR) and rest are free users. Having a capital of about 150K USD and team of 6, how would you grow fast?

  • RB

    Robert Bausmert

    over 3 years ago #

    From the limited information you provided I would focus on one of these 3 acquisition channels.

    - Paid (Justin already mentioned it)
    - Content marketing (slow but results are almost guaranteed if you can create good, relevant content for your niche)
    - Viral (you mentioned you guys have a freemium model. if at all possible with your product try to leverage your free users to get more users)

    If you have no problem acquiring new users but a hard time converting them to paid I would start by talking to paid users and understand them better first and then just test a bunch of things based on the feedback.

  • JA

    Justin Adelson

    over 3 years ago #

    If you want fast, I would recommend experimenting with a variety of digital advertising platforms. Online and mobile advertising is the fastest way to drive new users to your web app. Here is a quick breakdown of how I would do this:

    1. Audience & Platform Research - First things first, create a spreadsheet of the different ways your target market can be targeted (e.g. interest, behaviors, followers, etc.) and get audience projects from each platform. Leverage published benchmarks to estimate how many conversion you can get from a set budget and how much each conversion will cost. The platforms with the best-projected numbers should take priority.
    2. Build a Creative Portfolio - Create advertising content that your audience can relate the most with and test to see what combination works best.
    3. Build and Test Audiences - If you have already built the audiences in your research phase you can leverage those audiences and start testing which ones drive the best mid- to down-funnel conversions.
    4. Optimize - Leverage your data and make optimizations that drive the most efficient conversions.

    *Plug alert* - I use proven advertising tactics and data-driven strategies to drive the best possible ROI for my clients. I would be happy to speak with you about building a digital advertising campaign and how it can be an effective channel for growth. You can message me through my website, https://www.perfectpixelmarketing.com, or via LinkedIn.