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So far the best guide I've found online it's the one from AdEspresso (link at the end) - however since we love testing & personal experiences, please let me know if you had different stories to share!

AdEspresso- Hashtags on Facebook:

  • MS

    Matt Sevely

    about 3 years ago #

    Don't use them, and didn't see any difference in A/B testing.

  • AK

    Ashley Kaczmar

    about 3 years ago #

    My personal experience with my company is that we don't use them. We don't see any benefits from using them, and we also don't see any negative impact from not using them. So basically they're irrelevant on Facebook, haha.

  • GY

    Ghassan Younis

    over 2 years ago #

    I wouldn't recommend using them unless it's for branding reasons. I wrote an article about it with details and numbers back in 2016, but much of it still applies if you're interested to read: https://gusyounis.com/guide-hashtags-facebook/